Adams Outdoor Advertising: Adams Outdoor and Capital Brewery team up to bring you Mutiny

Contact: Chris Eigenberger

General Manager

Adams Outdoor Advertising

608/271-7900

MADISON, WI. In an effort to introduce its first Indian Pale Ale “Mutiny,” Capital Brewery and Adams Outdoor teamed up to bring Madison drivers a piece of creative that simply can’t be missed.

Capital Brewery’s Mutiny was created by brewmaster Brian Destree. After conducting several blind taste tests at downtown Madison establishments, Destree came up with a product that according to Capital has a bright amber hue with an upfront florally citrus hop aroma.

A dynamic billboard based off the label and aesthetic of “Mutiny,” was created using mannequins and actors dressed as pirates that are being utilized to help deliver the concept and to ensure delivery of Capitals message. The billboard can be seen on the west bound beltline between the Rimrock and Park Street exits.

“It’s been great working with Capital Brewery. It’s always fun to work with a client who is willing to think outside the box, and push the limits creatively,” said Chris Eigenberger General Manager of Adams Outdoor Madison.

Adams Outdoor Advertising- Madison is an Out of Home company that has premium products that include bulletins, posters, digital boards, mall and zoo advertising displays. Their main objective is to prove that outdoor advertising is more powerful than anyone has yet to imagine.

The billboard has been up for seven days and has already created a buzz around Dane County. To catch a glimpse of the live action, drive past the billboard Friday April, 5th during drive time between 7:30 and 8:30 AM.