Wis. Sustainable Business Council: Brady Corporation earns Green Professional Status in Wisconsin Sustainable Business Council Green Masters Program

Contact:
WI Sustainable Business Council
Tom Eggert
Executive Director
sustain@bus.wisc.edu
608 267-2761

Contact:
Brady Corporation
Steve Hasbrook
Sustainability Director
steve_hasbrook@bradycorp.com
414 358-6600

The Brady Corporation has achieved the distinction of Green Professional from the Wisconsin Sustainable Business Council. As a Green Professional, the Brady Corporation has performed actions in each of nine “sustainability areas”, and has earned more than 100 points.

The Brady Corporation, headquartered in Milwaukee, is an international manufacturer and marketer of identification solutions to protect premises, products and people, including high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. With over 250 specialists in R&D laboratory sites, Brady has already made a significant impact in the industry with its commitment to sustainability.

Strides in green technology include optimization of heating through variable speed compressor systems, geothermal heating and cooling systems, renewable energy use, halogen-free labels, efficiencies in material coating, and other material yield improvements.

Also notable in the Brady Corporation’s sustainable policy is its commitment to community involvement. Through the Brady Corporation Foundation, the company gives grants to programs that develop current and future leaders. Gifts-in-kind generally support educational institutions and initiatives in community-based programs, and the Brady Corporation Academic All-Stars recognizes student achievement at secondary schools in the Greater Milwaukee area.

“The Brady Corporation has shown dedication to sustainability and a commitment to invest in Wisconsin communities.” says Tom Eggert, Executive Director of the Wisconsin Sustainable Business Council. “Businesses like the Brady Corporation provide important expertise to the state. We’re excited to welcome the company to the Green Masters Program.”

“Our mission is to protect premises, products and people, and we are committed to adopting sustainable business practices to achieve that goal,” says Steve Hasbrook, Director of Sustainability at the Brady Corporation. “We are committed to continuous improvement with our product offering, our operations and our community engagement to build strong and sustainable communities where we live and work.”

The Wisconsin Sustainable Business Council works with businesses in the state interested in becoming leaders in sustainability. It serves businesses at all stages of development by educating, facilitating information exchange between members, and providing support. The council, which also hosts an annual business conference and issues an annual State of the State Sustainability Report, seeks to promote Wisconsin as a gathering place for innovative and sustainable business.

The Green Professional designation is the second highest tier in the Green Masters Program established by the Wisconsin Sustainable Business Council. Candidates are judged on a comprehensive range of sustainability issues from energy and natural resource use to education outreach and purchasing. Over 90 Wisconsin businesses have participated in the program where the top twenty percent achieve the highest “Green Master” designation. For more information, or a complete list of Green Masters Program participants, go to: http://www.greenmastersprogram.com.