For more information:
Natalie Emmer
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Nemmer@muellercommunications.com
Public invited to review and offer commentary on Parking Street redevelopment concepts
Greendale, Wis. (February 17, 2012) – The Village of Greendale will host an Open House on Wednesday, February 22, from 6:30 p.m. to 8:30 p.m. at the Greendale Safety Center, 5911 West Grange Avenue in Greendale. The event is open to the public and designed to encourage public review and commentary on redevelopment concepts for Historic Downtown Greendale’s Municipal Parking Lot Area.
The Parking Street redevelopment is the latest announcement from the Village related to the revitalization of the 76th Street Corridor. Other notable projects within the corridor include the Southridge Mall redevelopment, additions of Macy’s and WalMart to the Village’s commerce base, and completion of a senior housing development which is scheduled for completion this spring.
Goals of the Parking Street revitalization are multifold, and include helping to stabilize and enhance the tax base, improve Historic Downtown area vitality, attract consumers, and build the Village’s reputation and value.
“The Parking Street revitalization concepts provide our village with an exciting opportunity to rethink this under-utilized area, and to strategically plan its long-term complimentary potential to the adjoining Historic Downtown Greendale retail area,” said Village of Greendale President, John Hermes.
Redevelopment concept drawings developed by GRAEF, a Milwaukee-based engineering firm, and the Greendale Historical Society will be on display. Representatives from the Village of Greendale and the Greendale Historical Society will be in attendance to offer insight and answer questions about the redevelopment concepts.
Concept drawings are currently on display at the Greendale Public Library, and are also available for review and/or download online at http://greendale.org.
ABOUT RECENT GREENDALE DEVELOPMENTS
In recent years, it has been a top priority for the Greendale Village Board to explore various options for energizing a revitalization of the 76th Street commercial area, as we’ve seen most recently through numerous new developments in the Village:
* In November 2010, the Village of Greendale announced a partnership with the owner of Southridge Mall, Simon Property Group (SPG) to undertake a multi-million dollar redevelopment of Southridge Mall including a renovation and upgrade of the mall’s interior. The mall renovations will include new interior and exterior features and amenities like flooring, lighting, redesigned mall entrances, signage and a fully renovated and updated Food Court. Renovation plans also include the addition of Macy’s as a new anchor. Macy’s will join Southridge Mall as the second in the market.
* In March 2011, the General Capital Group closed on the purchase of three acres of land and secured financing for a 90-unit independent living senior housing complex along the S. 76th St. Corridor, adjacent to Southridge Mall. The development, known as Berkshire-Greendale, is currently under construction. The project will transform the area south of the mall and adjust one of the south entrances to create a four-way intersection at Northway. It will include redevelopment of the former Blood Center property and construction of 90 units of senior housing. General Capital Group is developing the project, which is already leased at capacity and expected to reach completion in early 2012.
* In June 2011, after a two-month formal review process, the Village of Greendale Plan Commission approved a proposal for a Walmart to be developed at 5301 South 76th Street on the former site of the United States Bowling Congress Building. The development will include a Walmart market and pharmacy and two out lots for development by future tenants. The Walmart market will mark the return of a grocery store to the Village of Greendale.
