For More Information, Contact:
Scott Bucher, 414-944-0904
scottb@tractionfactory.com
FOR IMMEDIATE RELEASE
Agency Wins in Both Business and Consumer Categories
Milwaukee, Wis. – October 30, 2012 – Traction Factory, a business development and communications firm in Westown Milwaukee, has for a second year been selected as a winner of the 2012 Automotive Communications Awards for its creative work on behalf of Snap-on® Tools. The agency received four awards overall: one in the business-to-consumer category and three in the business-to-business category.
Special Promotions & Promotional Events (B-2-C) –Snap on Masters of Metal Tour
A new mobile marketing experience entitled Snap-on Masters of Metal Tour reinforced the company’s position as the number one professional grade tool brand and created excitement for those who love premium tools. Interactive displays allowed viewers to touch and experience the Snap-on difference and a Snap-on Funny Car featuring a specialty wrap integrated with the brand of the new tour provided exposure to hundreds of thousands of auto enthusiasts at racing events and through ESPN coverage.
Ad Campaign to Distribution/Retail Audience (B-2-B) –The VERUS PRO Launch Kit
The VERUS® PRO diagnostic platform, the fastest, most powerful and intuitive platform ever offered by Snap-on, was launched with comprehensive materials which educated the distribution channel and created a high level of excitement around the product. Trade show displays, print and online marketing, brochures, point of sale materials and quick-reference cards delivered a clear and concise message that supported the franchise network and resonated with the end customer.
Ad – Best Use of Graphic (B-2-B) –FAR7000 Air Ratchet Product Launch
A cheetah and giraffe were incorporated as eye-catching elements to communicate product benefits of speed and the slim head/neck design of Snap-on’s new FAR7000 Air Ratchet. An unexpected surprise was the creative use of a live giraffe for the launch at Snap-on’s Franchisee Conference. The response from franchisees and associates was extremely positive.
Logo Design/Usage (B-2-B) –Operation Overdrive
Operation Overdrive, the theme for the 2012 Snap-on Kick-off meeting, was designed to engage the sales force, franchisees and customers by incorporating a fun and personalized approach through the use of music, visual elements, costumes and vocabulary. The strategic focus on this theme led to an 18% increase in delivered sales to end-user customers in the first seven weeks following the kick-off events.
The prestigious Automotive Communications Awards are presented to those companies and agencies that provide outstanding automotive information to consumers and trade professionals. Winners were recognized at the 15th annual Car Care Council Women’s Board Reception on Oct. 30, during Automotive Aftermarket Industry Week in Las Vegas.
“Competing and winning in a playing field with major brands like Tenneco and Bosch is a proud achievement for us,” said Scott Bucher, president, Traction Factory. “These awards reflect our primary focus on results-oriented communication strategies developed collaboratively with our client partners.”
Traction Factory’s business development philosophy is to work together with clients to address any challenge and do whatever it takes to create momentum and measurable results. It’s a direction that is praised by clients such as Snap-on Tools, Hal’s Harley-Davidson, The Delta Diner, United Way of Greater Milwaukee, ALS Association of Wisconsin and Mitchell 1.
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