Milwaukee Press Club: Behind the Headlines — Up, down or sideways? Where are real estate prices headed?

In 98 of the top 100 metro areas, it’s now cheaper to buy than rent: “If you have good credit…this is the best time in 40 years to buy,” reported recently. And this winter’s sales were the highest since 2007…so, have we turned the corner?

As part of its Behind the Headlines series, the Milwaukee Press Club puts that question to an impressive panel of experts hosted by We Energies at its headquarters, 231 West Michigan St., on June 6th, from 11:30 to 1:30 PM. Lunch is included.

The event includes comments by the experts, followed by questions from a panel of real estate journalists and from the audience. The event is open to the public but advanced registration is required.

The Experts (listed alphabetically):

Dan Cira, Vice President and manager of default servicing for retail lending at BMO Harris Bank NA, has more than 20 years of experience in retail collections and default servicing. A featured speaker at industry conferences and a committee member for the Milwaukee Foreclosure Prevention Initiative, Cira joined M&I Marshall & Ilsley Bank in 2005 as a technology lead for the M&I Mortgage Center. He moved back into default after the recession hit. M&I was acquired by BMO Harris Bank in 2011.

Judy Hearst, Vice President, Wisconsin Southeast Region of Coldwell Banker Residential Brokerage. Hearst has overseen operations of Coldwell Banker nine metro Milwaukee offices for 10 years. A real estate broker with Coldwell Banker since 1986 and a second generation REALTOR®, Hearst’s previous roles include being a top producer, sales manager, partner and director of education. Hearst is a director of both the Wisconsin Realtor Association and Multiple Listing Service Milwaukee, and a member of the National Association of Realtors and Greater Milwaukee Association of Realtors.

Mark J. Eppli, professor of finance and Bell Chair in Real Estate at Marquette University, is widely published on commercial real estate topics and is co-author of the bestselling real estate development text in the nation. He has worked in commercial real estate for PM Realty Advisors and GE Capital and served as a consultant to finance, real estate, and government entities. He is a past research fellow for the Urban Land Institute and a board member of both the Real Estate Research Institute and the Local Initiatives Support Corporation – Milwaukee. In January, Eppli was appointed independent board member for the Federal Home Loan Bank of Chicago.

David L. Stiff, Chief Economist and Vice President for Quantitative Research, Fiserv, directs the research and development of the company’s quantitative valuation and forecasting models for the U.S. housing market. He also produces economic analysis and home price forecasts for state, metropolitan, county, and sub-county housing markets. Stiff joined Fiserv in 2000, after holding the position of manager of regional economics at Standard & Poor’s DRI, where he supervised production of economic forecasts for all U.S. states, cities, and counties.

The Journalists (listed alphabetically):

Tom Daykin, commercial real estate reporter, Milwaukee Journal Sentinel

Sean Ryan, real estate reporter, The Business Journal

Andrew Weiland, managing editor, BizTimes Media

Lead Sponsor:

M&I, a part of BMO Financial Group

Supporting Sponsors:

Foley & Lardner LLP

Wheaton Franciscan Healthcare

Milwaukee Press Club’s Behind the Headlines is a new quarterly program where newsmakers discuss the most pressing issues of the day.

Cost and Registration:

The cost to attend is $20 for MPC members, $25 for non-members, $15 for students. Lunch is included. Seating will be limited. Pre-registration and advance payment is required and may be done online at Checks may be mailed to the MPC at PO Box 176, North Prairie, WI 53153-0176.

Please Note:

We Energies has generously donated space for this event:

*A photo ID is required for entry.

*Parking is available in the Grand Avenue Mall parking structure across the street.

Cancellations will be accepted up to 48 hours in advance for a full refund. Please contact Joette Richards at the Milwaukee Press Club at with any questions; or to pay by credit card, email [email protected] or call 262-894-2224.