MillerCoors: Great things on tap: MillerCoors releases 2012 sustainability report
Brewer outlines performance across five key focus areas; progress toward 2015 goals
CHICAGO (August 9, 2012) – MillerCoors today released its 2012 Sustainability Report, “Great Things on Tap,” detailing its performance across five key focus areas, including Responsibility, Environmental Stewardship, Supply Chain, People and Communities, and Ethics and Transparency. The report, available on a new interactive website, details MillerCoors progress toward its 2015 goals for responsibility, water and energy use, packaging, supply chain and more.
“We are taking steps across the company to ensure that we are sustainably building a stronger future for MillerCoors and the communities we serve,” said MillerCoors Chief Executive Officer Tom Long. “Great Things on Tap provides insight into our strategy for environmental stewardship and also reinforces our deep commitment to ensuring our beers are consumed responsibly.”
MillerCoors has placed water stewardship at the forefront of its strategic environmental priorities. MillerCoors recorded an overall water-to-beer ratio of 4.07:1 in 2011, its lowest yet. Within the reporting period, the brewer conducted watershed assessments in its eight major brewery communities to understand long-term access to quality water. Additionally, MillerCoors is calculating its overall water “footprint”— how, when and where water is used throughout the business and supply chain. The report also details how the brewer is reducing water usage in its breweries.
The MillerCoors 2012 Sustainability Report discloses the company’s performance data and progress across its five key sustainability focus areas: Responsibility, Environmental Stewardship, Supply Chain, People and Communities, and Ethics and Transparency. To provide increased transparency, MillerCoors voluntarily follows the Global Reporting Initiative framework and for the first time disclosed its management approach for sustainable business practices, a final step in achieving the GRI “B” application level.
Sustainability initiatives released in Great Things on Tap include:
· A review of the brewer’s flagship Miller Lite Free Rides program, which provided more than 500,000 safe rides in 2011 and reached 3 million riders early in 2012
· An increase in the company’s drunk driving prevention awareness benchmark, raising the 2015 goal to 10 million drunk driving prevention pledges collected, from 6 million
· A closer look at actions taken on the Showcase Barley Farm, which resulted in higher barley yields and a water reduction of nearly 125 million gallons
· An improvement in energy efficiency across its eight major breweries by 154 megajoules per hectoliter of beer, a 4.3 percent decline from its 2008 baseline
· Initiatives to reduce packaging by 17.2 million pounds, including standardizing six-pack bottle containers and reducing the height of trays used to distribute aluminum pints
· Information on MillerCoors zero waste to landfill accomplishment at half of its breweries
· Details on MillerCoors engagement of nearly 600 minority- and woman-owned suppliers and nearly $450 million spend with diverse suppliers in 2011
· Efforts that led to a 50 percent increase in employee volunteerism
The full report can be viewed digitally on MillerCoors new interactive responsibility website at http://www.millercoors.com/Great-Beer-Great-Responsibility/Home.aspx. A summary version of Great Things on Tap can be downloaded here.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.