Make-A-Wish Wisconsin: Joins Straight Talk Wireless to help raise up to $1,000,000 nationally

Local Consumer Support Urged: Push Here Starts Saturday in Madison Region; Unfolds In 63 Walmart Stores Across Make-A-Wish Wisconsin Area

MADISON, WI – Make-A-Wish Wisconsin is encouraging consumers in the Madison region to go to their local Walmart starting this Saturday to show their support for Make-A-Wish by taking part in a brief demonstration of a Straight Talk Wireless Android smart phone. For every shopper who participates, Straight Talk Wireless will donate $1 to Make-A-Wish, with the ultimate goal of raising $1,000,000.

Carried out under the banner “One Minute One Million,” the Straight Talk Wireless/Make-A-Wish initiative will take place from 10-4 p.m. over four consecutive Saturdays starting September 22, 2012 at 10 participating Walmarts in the Madison region. The funds contributed by Straight Talk Wireless will help grant wishes in Make-A-Wish Wisconsin communities and other cities and towns across the country.

For a list of the participating Walmarts (including street addresses) in the Madison region, visit OneMinuteOneMillion.com on the Web.

Patti Gorsky, president and CEO, Make-A-Wish Wisconsin, said: “We encourage local residents to take the time to support us through this important campaign. In aligning with Make-A-Wish Wisconsin, Straight Talk Wireless is helping us reach more kids with life-threatening medical conditions and grant their one true wish. A wish is more than just a nice thing, and its impacts extend further than a just a moment in time. A wish come true can help kids feel stronger, more energetic, and better emotionally and even physically.”

F.J. Pollak, president and CEO, TracFone Wireless Inc., the parent company of Straight Talk Wireless, said: “Straight Talk Wireless offers cell phone users contract-free unlimited everything service on the nation’s four leading wireless networks for just $45 a month. With Straight Talk, you can get the same phones, same networks, for half the cost. Today, Straight Talk Wireless is helping our customers ‘feel richer’ in a different way by giving them an opportunity to enrich their communities and the lives of the families and children in them. We look forward to making a difference locally.”

To follow or learn more about One Minute One Million online at: Main Web site: http://www.OneMinuteOneMillion.com Straight Talk Facebook: http://www.facebook.com/StraightTalkWireless Straight Talk Twitter: http://www.twitter.com/MyStraightTalk Make-A-Wish Facebook: http://www.facebook.com/makeawish Make-A-Wish Twitter: http://www.twitter.com/MakeAWish

ABOUT THE ORGANIZATIONS

The sole purpose of the Make-A-Wish Wisconsin (Wisconsin.wish.org) is to grant the wishes of children with life-threatening medical conditions, in order to enrich the human experience with hope, strength and joy. Make-A-Wish Wisconsin wants to provide children with the hope for better times, the strength for the tough times and the joy to experience the present.

Straight Talk Wireless® is a brand of TracFone Wireless, Inc., America’s largest no-contract cellular service provider in the U.S. with over 21.3 million subscribers, and a subsidiary of América Móvil S.A.B. de C.V. (“AMX”) (BMV: AMX; NYSE: AMX; Nasdaq: AMOV; LATIBEX: XAMXL). AMX is the leading provider of wireless services in Latin America. As of June 30, 2012, it had 251.8 million wireless subscribers – more wireless customers than AT&T and Verizon combined – and 61.2 million fixed revenue generating units in the Americas. For more information about Straight Talk, go to straighttalk.com .

Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 212,000 wishes since its inception in 1980; nearly 14,000 in 2011 alone. Visit Make-A-Wish at wish.org .

MEDIA CONTACTS: Patrick Mitchell, for Straight Talk Wireless, (703) 276-3266 or [email protected].