Regional wireless company launches fall TV campaign starring Coach McCarthy
DePere, Wis. (September 11, 2012) – To kick off the fall football season Wisconsin-based wireless communications company, Cellcom, is launching its “Challenge Flag” advertising campaign featuring Coach Mike McCarthy. the fall football season Wisconsin-based wireless communications company, Cellcom, is launching its “Challenge Flag” advertising campaign featuring Coach Mike McCarthy.
Developed by independent advertising agency, Jacobson Rost, the fall advertising campaign breaks on Sept. 10 and features four 30-second television commercials. The entertaining spots feature Coach McCarthy throwing a “Challenge Flag” against big brand wireless companies and invites cell phone customers frustrated with poor service and reception to make the switch to a local service provider that caters to all of their needs.
In his second year as Cellcom’s advertising spokesperson, Coach McCarthy, along with local Wisconsinites, provide familiar faces that effectively resonate with the regional community. The localized advertising campaign speaks to the “Built For You” Cellcom brand message, which emphasizes reliable coverage in Northeast and Central Wisconsin and Upper Michigan, personalized plans at affordable costs, and one-on-one customer service support.
“Over our 25 year history, Cellcom has built and established its reputation on providing customers with a unique wireless solution to help them stay connected while on the go,” said Dan Fabry, Cellcom’s Vice President and COO. “In an age where personalized customer service has fallen by the wayside, we’re using this campaign to reiterate our ‘Built For You’ customer commitment by partnering with Wisconsin’s favorite pastime and football coach.”
“We greatly enjoyed working with Cellcom on this campaign and with Coach McCarthy,” said Jerry Flemma, president and COO for Jacobson Rost. “As an owner of a business that also relies on great service, it’s always nice to see that customers respond when you put their needs first and treat them well – especially when you’re going up against the big guys.”
In addition to the television campaign, the “Challenge Flag” theme will be used in the retailer’s out-of-home and digital advertising, print and web communications, and in-store retail displays. The campaign will run through the fall season on local television stations throughout Wisconsin, including Appleton, Green Bay and Wausau.
About Cellcom:
Cellcom is a wireless company that provides nationwide service through nearly 80 retail and agent locations throughout Wisconsin and Michigan. Cellcom is respected for its long-standing reputation of providing extraordinary customer care, and its renowned network is customized to its rural markets and customers. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services. For more information visit www.cellcom.com.
About Jacobson Rost:
Founded in 1957, Jacobson Rost is a “truth-to-transactions” company focused on discovering the business truth behind our client’s brands and converting this into an actionable transaction. With offices in Milwaukee and Chicago, Jacobson Rost is a full-service marketing communications agency that specializes in advertising, brand design, digital marketing, retail marketing, media buying and planning, social media, mobile /events marketing, local activation planning, promotions, packaging design and public relations. The agency represents leading national and regional brands including Allstate, Azteca Foods, BOSS Snowplow, Carl Buddig & Company, Comcast SportsNet Chicago, Grolsch, Kalahari Resorts, Killian’s Irish Red, the Jacob Leinenkugel Brewing Company, the Margaritaville Frozen Concoction Maker, MillerCoors, Miller Lite, Milwaukee Bucks, Old Wisconsin Food Products, Oster Professional Products, Peroni, Pilsner Urquell, and Sunbeam. To learn more about Jacobson Rost, visit jacobsonrost.com.
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