Business Marketing Association: 2012-13 BMA program calendar kicks-off with focus on personal branding

Business Marketing Association, Milwaukee Chapter
Jessica Lueck, Communications Chair
[email protected]
(414) 828-8245

BMA-Milwaukee brings industry leader, Melanie Holmes, as keynote speaker to September event

Milwaukee, Wisconsin, September 11, 2012—In today’s competitive landscape, the approaches that B2B brands are adopting to develop more engaging, higher performing communications are rapidly changing. Melanie Holmes, vice president world of work solutions at ManpowerGroup, is recognized nationally for her insights on the ever-evolving trends related to this topic. As the inaugural event for BMA-Milwaukee’s 2012-13 programming, Ms. Holmes will present “How your personal brand can be a strategic driver for marketing success” on Thursday, September 13th.

To help B2B marketers apply this concept within their organizations, the presentation will center around three distinct topics; developing and growing your personal brand in an evolving marketing industry; understanding how your personal brand can be leveraged to help evolve your company’s marketing strategy; and how to ensure alignment between your personal brand and your company’s overall strategy plan.

“BMA-Milwaukee is proud to have secured such a dynamic speaker and industry professional like Ms. Holmes to speak to our association. She is going to definitely set the bar high for the rest of our program season with her professional candor and insights into personal branding from a globalized perspective” said chapter president, Siobhan Marks.

The event will take place at ManpowerGroup’s world headquarters in Milwaukee located at 100 Manpower Place and will start at 5:00 p.m.

Register for the event online at

About the Business Marketing Association

Celebrating its 90th Anniversary, BMA is the nation’s leading professional resource for business-to-business markers and communicators. The organization offers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Milwaukee, contact Executive Administrator, Ilka Hoffins directly at (262) 746-9686 or [email protected].