Alsum Farms & Produce: To release simple, healthy on-the-go microwavable potatoes

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Michelle Rothmeyer
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TMA+Peritus
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Friesland, WI — Alsum Farms & Produce will release Alsum Microwave Russets and Alsum Microwave Sweet Potatoes in mid-October 2012. Each package contains a single pre-washed potato that consumers can simply place in the microwave. The Russet potato cooks in just 8 minutes and the sweet potato cooks in just 7 minutes.

“With the start of school, families are busier than ever,” notes Heidi Randall, Marketing Manager at Alsum Farms & Produce. “Our new microwavable singlets give families a healthy option when they’re on the run. They can have a healthy snack or meal in under 10 minutes.”

A medium-size skin-on potato contains 620 g of potassium, has only 110 calories per serving, is free of sodium, gluten, fat and cholesterol, and provides almost half the daily value of vitamin C (45 percent).

Sweet potatoes are another great source of nutrition. A one-cup serving of sweet potatoes provides 65% of the recommended daily amounts of Vitamin C. Sweet potatoes are rich in beta-carotene, which promotes healthy skin, as well as calcium, folate and potassium. And sweet potatoes have a low glycemic index of 17.

For more nutrition information and a selection of Wisconsin potato recipes visit http://www.alsum.com.

About Alsum Farms & Produce, Inc.

Alsum Farms & Produce, Inc., is a grower, packer and shipper of potatoes, re-packer of onions and a wholesale distributor of a full line of fresh fruits and vegetables. Headquartered in Friesland, Wisconsin, Alsum Farms is also a member of the eco-friendly Wisconsin potato Healthy Grown® initiative.