Alliant Energy: Encourages customers to celebrate energy savings

Media Contact: Scott Reigstad (608) 458-3145

January 10 is National Cut Your Energy Costs Day

MADISON, Wis. – January 9, 2011 – Alliant Energy is encouraging customers to participate in National Cut Your Energy Costs Day on Tuesday, January 10 by finding easy ways to reduce energy usage, noting that Alliant Energy residential electric customer bills in Wisconsin will be increasing less than one-half of one percent over last year.

“We continue to focus on managing our costs and encourage our customers to participate in energy saving programs” explained John Larsen, President of Alliant Energy’s Wisconsin Power and Light Company. “Customer usage is a key driver of any changes in energy costs throughout the year. So, if customers take steps control their usage; they could enjoy stable or lower energy bills in 2012.”

Larsen also noted that thanks to warmer weather, natural gas bills for Alliant Energy customers in the state have been down nearly eight percent for the winter heating season through December.

Limiting your energy consumption can be easy, inexpensive and cause very little discomfort. The utility suggests these three simple ways to reduce your energy usage:

1. Schedule a Home Performance with ENERGY STAR evaluation. During this energy check-up, a consultant will inspect your home top to bottom and pinpoint energy waste. You’ll also find out what home improvements will most effectively lower your energy bills. Learn more by visiting

2. Program your clock-programmable thermostat to automatically set back 10 degrees for eight hours a day. Turning down the heat by 10 degrees while you’re asleep or at work will reduce your heating costs by about $84 each heating season.

3. Install compact fluorescent light bulbs in your five most-used light fixtures. Doing so will reduce your electricity bill by about $65 each year. Plus, compact fluorescent bulbs last about 10 times longer than incandescent bulbs.

Energy savings doesn’t stop there. Customers can find many more energy savings options and information on Focus on Energy programs at