Wisconsin Potato and Vegetable Growers Association: “Warm Up with Wisconsin Potatoes” recipe contest launched

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Wisconsin Potato and Vegetable Growers Association to Reward Winners with Grocery Gift Cards

Antigo, WI – November 3, 2011 – Winter can be a harsh mistress. And a lot of fun. There’s skiing, snowboarding, ice fishing, sledding, snowshoeing – and that’s just the beginning. The challenge is – these winter escapades require a lot of calories.

To that end, the Wisconsin Potato and Vegetable Growers Association (WPVGA) has launched theWarm Up with Wisconsin Potatoes Recipe Contest. The WPVGA is gathering consumers’ favorite high-energy, hearty, healthy soup and stew recipes featuring Wisconsin potatoes – recipes that can simmer inside while consumers are burning calories outside.

Consumers simply visit the WPVGA Warm Up with Wisconsin Potatoes Recipe Contest webpage and download their best soup or stew recipe featuring Wisconsin potatoes.

The Warm Up with Wisconsin Potatoes Recipe Contest begins November 7, 2011 with a submission deadline of December 7, 2011. Winners will be chosen on January 10, 2012. The first-prize winner will be awarded a $150 gift card from his or her favorite grocery store. The second place finisher will receive a $100 gift card and the third place winner will receive a $50 gift card from their favorite grocery store.

“Wisconsin winters are long, long, long,” notes Tim Feit, Director of Promotions and Consumer Education for the WPVGA. “The good news is, people stay very active in the winter – they really take advantage of the season in the northwoods. When you come in from a long day outside in frigid temperatures you are famished, so we thought it’d be fun to sponsor a contest where people share their best warm-you-up recipes. Whether you live in Florida or Maine – you can appreciate a great soup or stew, so we’re focusing on those winter comfort foods.”

The WPVGA will provide grocers with free downloadable recipe tearpads of the first place Warm Up with Wisconsin Potatoes recipe in early January. The WPVGA website offers a diverse selection offree Point-of-Purchase on its industry website http://www.wisconsinpotatoes.com

The third Win with Wisconsin Potatoes contest will launch February 27, 2012.

About Wisconsin Potato and Vegetable Growers Association (WPVGA)

Established in 1948, the WPVGA is headquartered in Antigo, Wisconsin. WPVGA provides grower education, government support, environmentally sound research and consumer education for 150 grower organizations across the state. WPVGA is responsible for expanding the Wisconsin potato markets through advertising, promotion and research. WPVGA also supports the Wisconsin Healthy Grown® initiative – reduced crop protection inputs, integrated pest management, sustainable farming practices overseen by Protected Harvest, an independent oversight organization.http://www.wisconsinpotatoes.com.