Wisconsin Potato and Vegetable Growers Association: Free POP can help make those spring greens fly off the shelves

Media Contact Information:

Michelle Rothmeyer

Content Specialist

TMA+Peritus

mrothmeyer@tmaperitus.com

(877) 296-7114

Spring Greening Wisconsin Potatoes Recipes

Antigo, WI — It’s time to shake off the sluggishness of winter and get ready for the high energy of spring. And we’ve got just what you need — a collection of tasty Spring Greening recipes you can share with your consumers. Revitalize with three winning Spring Greening recipes that combine low-calorie, no-cholesterol Wisconsin potatoes with lovely nutrient-rich spring greens like asparagus, peas, parsley, chives, and spinach.

The Win with Wisconsin Potatoes Spring Greening Recipe Contest, sponsored by the Wisconsin Potato and Vegetable Growers Association (WPVGA), awarded first-place winner Shelly Platten of Amherst, Wisconsin with a $150 gift card to the grocery store of her choice for her “Asparagus Spinach Pesto Dressed Potato Salad” recipe.

Other winning recipes include “Savory Garden Frittata” from Felice Bogus of Raleigh, North Carolina, and “Mom’s Spring Soup” by Carrie Cabral of Potosi, Missouri. All three winning recipes can be found at the WPVGA’s consumer website, http://www.eatwisconsinpotatoes.com.

Produce Managers can share this colorful Spring Greening recipe with their customers as well. Simply visit for free winning recipe tearpads featuring the first-prize Asparagus Spinach Pesto Dressed Potato Salad recipe. The WPVGA offers a wide assortment of free POP and marketing resources for retailers at their new website, http://www.wisconsinpotatoes.com. To receive email notifications regarding the latest free Wisconsin potatoes POP, email wpvga@wisconsinpotatoes.com.

“This is a great opportunity for retailers to cross-promote within their category — pairing a variety of spring greens with Wisconsin potatoes,” notes Tim Feit,

The latest Wisconsin potatoes recipe contest — Show Us Your Red, White and Blues — has begun. Consumers can enter their favorite picnic-perfect recipe using any combination of red, white and blue Wisconsin potatoes for a chance to win $150, $100 or $50 gift card from their favorite grocery store.

About Wisconsin Potato and Vegetable Growers Association (WPVGA)

Established in 1948, the WPVGA is headquartered in Antigo, Wisconsin. WPVGA provides grower education, government support, environmentally sound research and consumer education for 150 grower organizations across the state. WPVGA is responsible for expanding the Wisconsin potato markets through advertising, promotion and research. WPVGA also supports the Wisconsin Healthy Grown® initiative — reduced crop protection inputs, integrated pest management, sustainable farming practices overseen by Protected Harvest, an independent oversight organization. http://www.eatwisconsinpotatoes.com and http://www.wisconsinpotatoes.com.