Wisconsin Cranberry Discovery Center: Wisconsin cranberry products and popular tourism destination featured through new web presence

FOR INFORMATION CONTACT:

Barbara Hendricks – (608) 378-4878

Online Marketplace Brings Wisconsin’s Favorite Berry to the Masses

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Launch Discount Offered for TheCranberryStore.com through August 1

WARRENS, Wis. – The Wisconsin Cranberry Discovery Center today launched its new website aimed at promoting Wisconsin’s cranberry industry through online product sales and attracting regional guests to its cranberry museum. Significant site improvements were made on http://www.discovercranberries.com to highlight the museum offerings, including its tours, special events, bakery and baking classes, while also promoting Wisconsin’s unique cranberry products to the world. The online marketplace features more than 200 cranberry products made in Wisconsin or with Wisconsin cranberries and is accessible at http://www.thecranberrystore.com.

“We are thrilled to help promote the state’s largest fruit crop, encourage tourism to the area and increase the use of Wisconsin cranberry products through this collaborative effort,” said Barb Hendricks, director of the Wisconsin Cranberry Discovery Center.

As part of the launch, 10 percent off any online order is being offered now through August 1, 2011.

The online marketplace project, aimed at helping increase demand for cranberries, was funded through a U.S. Department of Agriculture Specialty Crop Block Grant. These grants are administered by the Wisconsin Department of Agriculture, Trade and Consumer Protection, and aim to increase Wisconsin’s competitiveness in the domestic and foreign marketplace.

“There are some really delicious and innovative cranberry products made in Wisconsin or with Wisconsin berries, but the products or manufacturers are not well known,” said Hendricks. “With TheCranberryStore.com, we aim to change that by providing a worldwide online market.”

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The Wisconsin Cranberry Discovery Center is the ultimate guide to cranberries and a must-see destination in the Midwest. The museum tells the history of Wisconsin’s state fruit through videos, storyboards and interactive exhibits, and also manages TheCranberryStore.com, which sells Wisconsin cranberry products worldwide. The Discovery Center is located at the historic Union Cranberry Warehouse in Downtown Warrens, Wis. For more information, visit http://www.discovercranberries.com or http://www.thecranberrystore.com.