UW-Madison Small Business Development Center: March 2011 classes

Small Business: The First Step

Thinking about going into business? Spend one evening getting a clear picture of what it’s really like to run a small business. Assess your own strengths and weaknesses as a business owner. Learn how to analyze the potential for your business. Discover what you need and where to find it. Find out if starting a business is right for you. Grainger Hall. Monday March 7, 2011; 6:30 pm – 9:00 pm. For a brochure or further information, call the Small Business Answer line at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu


Entrepreneurial Training Program

This is a comprehensive combination of courses, individual coaching and business plan development that is designed to help entrepreneurs develop business skills and attract financing. This program is available for start-up ventures or business expansion.

The Wisconsin Department of Commerce is supporting this series through an Entrepreneurial Training Grant program. To take advantage of the Commerce grant reimbursement, participants must apply through the SBDC prior to starting the coursework. Applications must be submitted no later than March 4, 2011. Grainger Hall.

Mandatory Orientation for approved grant applicants is held March 15, 2011 5:30pm – 7 pm

Tuesdays and Thursdays, March 22 – April 14, 6:30 pm – 9:00 pm

Monday’s, April 25 – June 13, 6:30 pm – 9:00 pm

For a brochure or further information, call the Small Business Answer line at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu


Supervisory Leadership Series

Supervision is a key factor to the success of any business that has employees.

Often, people have not learned how to supervise and lead in an effective manner because they just learned from experience versus having training and skill development in supervision. This series is designed to develop core supervisory leadership skills with a minimum time commitment. Grainger Hall. Series of 3 – March 10 – 24, 2011

Communication & Delegation Skills; Tuesday, March 10, 2011, 8:30 am – 4:30 pm

Essentials of Leadership and Coaching; Tuesday, March 24, 2011, 8:30 am – 4:30 pm

Managing Conflict; Tuesday March 17, 2011, 8:30 am – 4:30 pm

Call for a brochure or more information; call the Small Business Answer line at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu


High Performance Leadership Series

Your next step in leadership development Series #5134

Leaders at all levels are continuously learning and growing whether through on-the-job experiences or planned learning opportunities. If you are looking for a way to enhance your skills to help you succeed in the challenging role of the leader in your organization then check out our. This three program series will help you sharpen the tough skills of influencing and motivating people to perform, grow and thrive during the ever present change we all live with. You may choose individual programs, but participants benefit most from taking the entire series and save 10% over the cost of individual sessions.. Grainger Hall Call for a brochure or more information; call the Small Business AnswerLine at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu


Secrets of Successfully Engaging Others; Date to be determined, 8:30 am – 4:30 pm. Program #5135

Leader: Coach or Critic; Tuesday, March 1, 2011 8:30 am – 4:30 pm. Program #5136

Leading for Performance & Accountability; Tuesday, March 8, 2011, 8:30 am – 4:30 pm Program #5137


Human Resources Legal Issue Series


Employment Hiring and Firing

Avoid the pain and potential liability of terminating employees by learning how to evaluate risks, prepare proper documentation, plan termination meetings and conduct exit interviews. Also, review some common mistakes made in managing human resources that may cause problems and legal exposure. Tuesday March 8, 2011, 8:30 am – 12:00 pm


Writing your employee handbook

Learn how to understand the legal status of employee handbooks, write your handbook, perform a policy analysis for your business, and review your handbook and introduce it to your employees .Tuesday March 15, 2011, 8:30 am – 12:00 pm


Top 10 most common HR mistakes

Learn about the most common legal mistakes that are made regarding human resource management. Tuesday March 22, 2011, 8:30 am – 12:00 pm

Call for a brochure or more information; call the Small Business Answer line at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu


The Franklin Covey Live Clicks™ Webinar

Time Management for Microsoft® Outlook®: Increasing Your Productivity through the Effective Use of Outlook

Now all your employees can experience the world-renowned benefits of Franklin Covey training, no matter where they live and work around the globe. The Live Clicks™ Webinar Workshop—The Franklin Covey Live Clicks™ Webinar Workshop—Time Management for Microsoft® Outlook®: Increasing Your Productivity through the Effective Use of Outlook is a low-cost, two-hour module that offers compelling content, and live engagement with an expert consultant. The webinar comes with its own downloadable toolkit for use during and after the workshop. Attendees experience the training right from their desk, eliminating travel costs and reducing your organization’s carbon footprint while minimizing lost time away from the office. Thursday, March 10, 2011 11:30 am – 1:00 pm Special Introductory Cost $59.Call for a brochure or more information; call the Small Business Answer line at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu


Web Marketing Series

Strategies to tell web users about your site and business

This series will help you to get your website noticed by your customers on the web. Using promotional tactics, influential copy, social media and paid advertising you can increase traffic to your site and make more sales

Web Marketing Series: (8114) – $482; save 10% on all five programs, March 2, 9, 16, 23, 30, 2011; 8:30 am-12 pm


Search Engine Optimization (SEO): Optimizing your Web site’s content will improve your search engine rankings when someone searches on keywords relating to your business. These search results are called “organic results” and appear on the left-side of the screen in Google. The sites listed in Google’s organic results did not pay to be ranked #1, #2, #3, etc. The sites are simply using optimized content. This workshop is ideal for small business owners and managers who want to learn an efficient and effective process for dramatically improving their site’s rankings and doubling monthly unique visitors. (8115) – $119; (includes SEO book) March 2, 2011


Boosting Revenue w/Search Engine Marketing You have optimized your site for search engines (SEO) but, you want to drive more traffic to your site. Can paid search engine advertising work for your website? How do banner ads work and are they a valuable advertising tool? How do you localize advertising on the web to target only the customers you want to reach? (8116) -$99; March 9, 2011


Email Marketing That Works: Getting people to a site is half the battle. This session focuses on promoting your site in the online world via e-mail that helps you attract the customers you want. Learn the best practices for effective e-mail marketing as well as what not to do. Find out how to build a list of customers and prospects for online promotions. (8117) – $99; March 16, 2011


Web Copywriting, Branding & Persuasion Writing promotional and informational copy for the web can be a challenge. In this session you will learn the best way to use your web site to communicate your message and to stimulate action from prospects and customers. You will see what works and what doesn’t when writing for the web. Discuss how to use the web to promote your brand and to persuade visitors to act.. (8118) – $99; March 23, 2011


Increase Online Sales through Social Networks Learn how to increase your online sales conversion rate by as much as 500 percent and your Website traffic by 20 percent by gaining access to millions of potential customers and prospects for your products or services through Facebook, Twitter, and LinkedIn. This workshop is your complete guide to creating conversations within these social networks, building strong relationships with your customers and prospects through Facebook, Twitter, and LinkedIn, as well as ultimately generating online sales because of these relationships. (8119) – $99; March 30, 2011. Call for a brochure or more information; call the Small Business Answer line at 263-7680. To register call: 262-3909. Visit their Website at: http://www.sbdc.wisc.edu