Contact:
Scott Becher
Scott@bechergroup.com
Scott@thewillowstore.com
(608) 838-9115
Cell: (608) 513-0213
Catherine Bolden Appointed to Real Diaper Industry Association’s Board of Directors
Catherine Bolden, owner of the successful Verona, Wisconsin based natural consumer products company The Willow Store (www.willowstore.com) has been appointed to the 12 member Board of Directors for the well respected cloth diaper trade association, the Real Diaper Industry Association. “I am looking forward to taking a leadership in role in promoting cloth diapers across country. The reusable diapering industry has a bright future, and I am proud to be a part of it,” Catherine Bolden, owner of The Willow Store said. Established in 2007, the growing Real Diaper Industry Association, (www.realdiaperindustry.org), has over 160 members made up of cloth diaper manufacturers, retailers and diaper services from across the United States and Canada, and is committed to promoting cloth diapers as the primary choice for diapering needs. “We are excited to have Catherine bring her passion for the cloth diaper industry and fresh ideas to the board,” Shayla Boyd Gill, chairwoman of the Board of Directors, Real Diaper Industry Association said.
This three year appointment begins in September, and the annual RDIA meeting September 26-28, in Louisville, Kentucky caps an already eventful 2011 for The Willow Store. In the past year, the company has introduced Sprout Change training pants, made a successful appearance at the celebrity parent filled Golden Globe Boom Boom Room in Los Angeles and launched the innovative Reusable Future (www.reusablefuture.com) web portal to provide more natural product choices to consumers. “From meeting new moms like White Collar star Tiffani Thiessen to talking about our recent expansion into the Chicago metropolitan market on WGN Radio and NBC 5 (WMAQ-TV), we are committed to providing parents with affordable natural parenting options, and supporting a more reusable future,” Bolden said.
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