FOR IMMEDIATE RELEASE (December 21, 2011)
Contact: Lynnea Krajco, Communications Manager
(608) 442-8888 ext. 2026 or lkrajco@tascet.com
Digital Wallets Without a Cyber ICONN Promote Identity Fraud
MADISON, Wis. – TASCET (www.tascet.com), a company dedicated to customer privacy, announced Cyber ICONN, a digital representation of an individual’s unique characteristics used to assert identity online and in a mobile world. As digital wallets bring a higher level of convenience to the digital marketplace, Cyber ICONN protects the privacy and security of the consumer.
The mobile device has become a key component of daily life and of an individual’s identity. With consumers’ personal information becoming digital, data breaches, lost or stolen devices, malware and hacks will only increase the occurrence of identity fraud and the financial crimes that result. “Smartphones are very similar to computers and have all the same security challenges that exist on a computer,” said Noah Kunin-Goldsmith, business development director of the cyber and financial markets at TASCET. “The problem is that most consumers still think of them as only phones and treat them as such. Most people don’t use security software and have exposed personal information on their phones.”
Preventing fraud in cyberspace begins with identifying individuals. Identification does not exist within the cyber industry, which leaves room for fraudulent representation. Through TASCET’s Identity Infrastructure, Cyber ICONN enables initial identification and ongoing verification for consumers of digital wallets and other mobile transactions.
Once the customer’s Cyber ICONN is confirmed by TASCET upon the purchase of a smartphone, computer or tablet, the ICONN can be used as an alternative to personal information like birthdays or Social Security numbers for future verification. When customers choose to purchase goods or perform a transaction using the internet, they simply provide their Cyber ICONN for real-time verification.
For organizations and businesses, the Cyber ICONN:
Prepares them for impending regulations in the most cost-effective and least disruptive way possible.
Provides a marketing benefit by allowing them to claim that they are the most secure provider when it comes to privacy and identity fraud.
Reduces waiting time for customer service: customers do not have to go through the tedious process of re-establishing identity before making changes of decisions on an account.
Decreases costs associated with fraud such as unpaid bills, false device insurance claims and devices that are jail broken and sold on the black market.
For consumers, the Cyber ICONN:
Protects consumers from identity fraud.
Allows users to remain anonymous and in control of their identity and privacy for e-commerce, banking or accessing websites.
About TASCET
Founded in 2005 and based in Madison, Wis., TASCET built an Identity Infrastructure that is available to organizations in the financial services, healthcare, education, cyber and government sectors. The Identity Infrastructure is based on the principles of privacy, flexibility and third-party management. The Infrastructure serves as the backbone for Technology as a Service (TaaS) that enables businesses to confirm an individual’s identity – and the consistency of the identity – as they move from one organization or industry sector to another. The Identity Infrastructure helps organizations maintain data integrity, meet compliance regulations and eliminate the use of government-issued identifiers while giving consumers control of their privacy. TASCET is non-transactional and does not data mine, sell information or monitor transactions. Visit www.tascet.com for more information.
# # #
