Steele Solutions: Unveils new brand, website

Contact: Kevin O’Neill, Steele Solutions, 888-542-5099, [email protected]
Mezzanine, Equipment Platform Manufacturer

FRANKLIN, Wis. — Steele Solutions, Inc., a leading designer and manufacturer of material handling mezzanines, equipment platforms and other steel structures, has unveiled a new corporate brand that positions the company as “The Height of Excellence.”

The brand is presented in a robust new website that details the company’s expertise in the design and manufacture of mezzanines, equipment platforms and other structures, found at

The website was launched in advance of ProMat 2011, the material handling industry’s major biennial exposition that runs March 21-24 at McCormick Place South in Chicago. Steele Solutions will be at Booth 2038 at ProMat, based in a two-level steel mezzanine – including a catwalk – created just for the show. The booth will offer visitors free Internet Wi-Fi access.

“When we started this company in 1996, our goal was to design and build the best steel structures and offer unparalleled customer service,” said Steele Solutions President Mike Thelen. “Our new brand and website reflect that commitment to excellence.”

Steele Solutions Vice President for Sales and Marketing Kevin O’Neill said the new brand with its tag line “is also a statement to our distributors and partners, telling them that they can expect the best from us throughout the process of sales, design, manufacture and installation of a steel structure.”

The new website includes a gallery of mezzanines, equipment platforms, catwalks, other steel structures and accessories the company has built for end users in all 50 states and in several overseas nations. It also offers information on Steele Solutions’ design process, its team and its design and manufacturing capabilities.

“Material handling distributors will find our new website a valuable resource as they work with end users on the design and manufacture of mezzanines, platforms, catwalks and crossovers,” said Steele Solutions Vice President of Dealer Sales Mike Raby. “The site will support our expanding nationwide network of distributors. End users also will find it a valuable source of information on the types of steel structures that can be solutions to their space and storage needs along with catwalks and crossovers that provide safe, efficient access both inside and outside.”


Steele Solutions, based in the Milwaukee suburb of Franklin, Wis., is a leading national designer and manufacturer of steel structures for use in material handling, storage and equipment support for industrial, commercial, government and military users – made in the USA with American materials. It designs and builds mezzanines and platforms from 100 square feet to 500,000 square feet for all seismic zones. The company embraces technology to enhance its professionals and craftsmen in the design and manufacturing process. Steele Solutions works through a nationwide network of dealers and distributors who value the firm as a reliable and resourceful business partner. Its service and its structures are “The Height of Excellence.” The company, founded in 1996, continues to grow consistently because of an unmatched level of service from initial concept to design through installation. Steele Solutions is privately owned and is active in industry and trade associations.