Shorewood Business Improvement District: Mysteries of Groupon — Milwaukee-area businesses invited to Shorewood learning session


Shorewood BID Contacts:

Christel Henke 414-332-2933 [email protected]

Paula Wheeler 414-906-1663 [email protected]

Jim Plaisted, Executive Director 414-916-8975 [email protected]

Owners who have offered “Deals of the Day” share experiences, advice

Shorewood, Wis., May 10, 2011 – Area small business operators thinking about whether “deal- of-the-day” marketing is right for them can learn from Shorewood business owners’ experiences with Groupon, at a free business networking event presented by the Shorewood Business Improvement District (BID).

“The Perks & Perils of Deal-of-the-Day Marketing,” will take place at 5pm Thursday, May 19, 2011 at Big Bay Brewing Co., 4517 N. Oakland Ave. in Shorewood and is free for Shorewood BID members as well as other area small business owners. RSVPs are requested to [email protected]. The interactive discussion will feature a panel of Shorewood business operators who have included Groupon offers in their marketing efforts.

The five panelists represent a diverse group of Shorewood businesses including The Establishment Salon, Gloss Photography Studios, Performance Running Outfitters, Thief Wine Shop & Bar and LaDea Medical Aesthetic & Laser Clinic.

Paula Wheeler, Shorewood BID Marketing Coordinator, says the BID wanted to offer a development and networking event on a timely topic that would enable Shorewood business owners to learn from their peers. “A number of Shorewood businesses have jumped into social commerce. They’re savvy about new ways to market using social media, and they’re willing to talk about why they’re doing it, the results and what they might do differently. Our goal is to provide business owners with a clearer understanding of what to plan for and expect with a group coupon offering.”

The panel discussion will be followed by social time and networking opportunities.

About the Shorewood Business Improvement District

The Shorewood Business Improvement District was established by commercial property owners and the Village of Shorewood in 1999 to promote the neighborhood as a premier destination for retail and service businesses to locate and thrive.