Contacts: Jim Graziano jgraz510@gmail.com 920-246-7731
Local tour operator reaches a global audience with destination-specific marketing
Milwaukee, WI USA – Scopia Technologies, creator of the on-line travel search engine, goscopia.com has contracted with its first advertiser, Ezop Travel, a leading tour operator serving international travelers throughout Turkey. Ezop Travel has requested destination-specific advertising associated with nine Turkish airports. Travelers searching any destination near these airports will see Ezop Travel listed as a transportation solution in that area.
―This is a great opening for Scopia. Our site is designed to connect travelers with intermodal solutions at their destination, and to connect local businesses with the global marketplace‖ Said Ophir Ben Yitschak, CEO of Scopia Technologies. ―We are thrilled to have Ezop on board and look forward to helping the company extend its global advertising reach with our site.‖
GoScopia.com is in the beta phase of its development. Currently, visitors can use the site to search for intermodal travel options at their destination. Beyond simple airport listing, Scopia offers multiple options for taxis, busses, trains, ferries and other modes of transportation available to the traveler. It is also designed to offer travel services and travel-related products visitors can use for their trips.
The advertising approach of the site is simple — Advertisers have the opportunity choose the destinations with which they want their products or services associated as well as the market in which their advertisements will be displayed. They also have the opportunity to purchase search terms the Scopia visitors may use as they navigate the site. While the approach is simple, the technology driving it is anything but that. The proprietary algorithms that aggregate airport, rail, ferry, car, bus and other transportation modes and corresponding schedules, and the ability to return search results in 10 seconds or less is technology that has been in development for 5 years.
―The idea is to have a singular portal for travel solutions,‖ offered Jim Graziano, Scopia’s CMO. ―We are in the early stages of development, but Ezop’s involvement underscores the need for local service providers have for highly targeted global marketing options, reaching the right potential customers at the right time. It also highlights Scopia’s ability to deliver those global marketing outlets‖
Scopia Technologies and its site goscopia.com deliver door-to-door travel solutions for the on-line customer. Users have the ability to search individual destinations and discover the multi-modal travel options that will save them time and money. It is a unique service using patent-pending technology to aggregate transportation modes, schedules and travel services specific to the origin and destination(s) from and to which the Scopia user is planning to travel. The company is currently exploring possibilities of developing a mobile platform which will allow users to find and book nearby travel related products ―on the go‖.
Ezop Travel is based in Istanbul, Turkey and is a leading tour operator for foreign tourists visiting the country. The company maintains operations in almost every major tourism city in Turkey, including Istanbul, Izmir, Adana, Antalya and the Anatolian region. Ezop Travel’s website is at http://www.ezoptravel.com
