NFIB-Wisconsin: Small business optimism drops again: weak economy dampens consumer demand for small business products and services

CONTACT:

Bill G. Smith, 608-255-6083

Jack Mozloom 609-989-8777

Madison June 15, 2011 – The National Federation of Independent Business (NFIB) Small Business Optimism Index fell for the third consecutive month, an indication that Main Street Wisconsin continues to struggle under the pressure of weak demand and sluggish sales.

While the drop was slight—.3 points, with the index settling at 90.9 in May—the index makes clear that small business optimism is moving in the wrong direction. The recession-level reading shows that small business owners remain highly pessimistic about the country’s economy.

“Corporate profits may be at a record high, but businesses on Main Street are still scraping by,” said NFIB chief economist Bill Dunkelberg. “Washington is throwing misdirected policies at the problem, offering tax breaks for hiring and equipment investment, but acting surprised when they don’t bear any fruit. The failure to understand why small-business owners are not hiring or investing has resulted in a set of policies that have not been very effective, and Main Street is suffering. The icing on the cake: the growing debt, large deficits, threats of higher taxes, regulations being spewed out by state and local administrations, and the uncertainty of the new health care law—is it any wonder that optimism is down?”

NFIB State Director Bill G. Smith said that while investment bankers, trial lawyers and federal employees may be enjoying a recovery, Wisconsin small businesses are still fighting for their economic lives.

“Consumers are on strike,” said Smith. “They’re underwater on their mortgages, they’re uncertain about their job security, they’re juggling higher gas and food prices and their health insurance premiums are still rising. The fact is that American consumers are strapped or skittish, and they’re not spending money in local small businesses.”

Smith said that Washington could help the economy by declaring a cease fire on the private sector.

“Washington politicians love to invoke small businesses when they’re talking about the economy, but very few of them seem to understand what small businesses need,” said Smith. “They need lower taxes, fewer regulations, cheaper energy and affordable health care. Political rhetoric doesn’t create jobs. Pro-growth policies create jobs, and that’s what America needs to reverse this trend.”

For the third month running, several key economic indicators continued their downward tumble. Job market indicators continued to deteriorate, anticipating very weak job creation and a higher unemployment rate. Capital spending plans and inventory investment plans all weakened and remain at recession levels. Inflation continues to rise, a notable business concern for owners who are raising their own prices at the fastest pace seen in years. And driving the economic uncertainty, one in four owners still report weak sales as their top business problem (followed by taxes and regulations and red tape, only 3 percent cite financing).

Some other highlights of May’s Optimism Index include:

* For small firms, the average employment change was +0.01 employees (per firm) over the past three months, or virtually zero. Twelve percent (seasonally adjusted) reported unfilled job openings, down 2 points and a clear signal that unemployment rates will rise. Over the next three months, 13 percent plan to increase employment (down 3 points from April, down 5 points from March), and 8 percent plan to reduce their workforce (up 2 points), yielding a seasonally adjusted net negative 1 percent of owners planning to create new jobs.

* Only 5 percent of the owners view the current period as a good time to expand; of those who view it as a bad time to expand, 71 percent of those blame the weak economy, and 14 percent cite political uncertainty. The net percent of owners expecting better business conditions in six months was a negative 5 percent, 15 percentage points lower than January.

* Capital spending remains historically low in spite of very low interest rates and all sorts of expensing incentives. Fifty percent of firms reported making capital expenditures over the past six months, and the percent of owners planning capital outlays in the next 3 to 6 months fell 1 point to 20 percent, a recession level reading.

* Sales are down; the net percent of all owners (seasonally adjusted) reporting higher nominal sales over the past three months lost 4 percentage points, falling to a net negative 9 percent, with more firms with sales trending down than up. Unadjusted, 23 percent of all owners reported higher sales (last three months compared to prior three months, up 1 point) while 36 percent reported lower sales (unchanged). The net percent of owners expecting higher real sales fell 2 points to a net 3 percent of all owners (seasonally adjusted), 10 points below January’s reading.

* The seasonally adjusted net percent of owners raising average selling prices reached 15 percent, up 3 points. Thirty-one percent reported raising average selling prices which is twice the percent of owners who are cutting prices, suggesting that average price levels will be rising, or inflation.

Today’s report is based on the responses of 733 randomly sampled small businesses in NFIB’s membership, surveyed throughout the month of May. Download the complete study at http://www.nfib.com/sbetindex.

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NFIB’s Small Business Economic Trends is a monthly survey of small-business owners’ plans and opinions. Decision makers at the federal, state and local levels actively monitor these reports, ensuring that the voice of small business is heard. The NFIB Research Foundation conducts some of the most comprehensive research of small-business issues in the nation. The National Federation of Independent Business is the nation’s leading small-business association. A nonprofit, nonpartisan organization founded in 1943, NFIB represents the consensus views of its members in Washington, D.C., and all 50 state capitals.