Metrix: Continues growth path with appointment of new director of marketing

Susan Govea Director of MarketingMILWAUKEE (May 18, 2011) – In line with continued growth and focus on market expansion, Metrix, LLC, the field service software company, today announced the appointment of Susan Govea as Director of Marketing. Susan brings over 16 years of experience in industrial and high technology marketing to Metrix and specializes in increasing market position brand awareness for companies positioned for tremendous growth.

Susan will oversee new marketing initiatives at Metrix that communicate 30 years of industry experience in service management software development, positioning Metrix’ significant experience in service industries to emerge a true leader among technology providers.

“Another cool hire for Metrix,” said Larry Laux, CEO of Metrix. “We have plenty of product, plenty of successes in software development. We need to let the world know about us. Susan will get that done, I’m confident of that.”

“I’m looking forward to showcasing Metrix to the world of service management”, said Susan Govea, “The mix of technology, leadership, adaptability and deep experience Metrix has is a combination unmatched in the industry. Metrix is poised for something big, and I can’t wait to tell that story.”

Susan’s professional background includes a Bachelor’s degree in Corporate Communications from Dominican University, certification from the Center for Creative Leadership, international marketing campaign management, and entrepreneurial experience as partner in a software start-up. She is active in the Milwaukee business community as a member of the Wisconsin Women’s Business Initiative, TEMPO International Kenosha chapter, and founder of The Milwaukee Career Network community.

About Metrix

Metrix creates full suite software applications for field service, scheduling, warranty management, reverse logistics and mobile solutions and is available as an enterprise or cloud-based platform. Metrix software delivers competitive advantage to its clients by helping increase customer satisfaction, service response times, real-time warranty management, customer support, and overall service center profitability. Because Metrix has over 30 years of experience, innovative companies with critical service requirements like Ingenico, Olympus, Cubic, Ericsson and IMAX, count on Metrix to automate their complex service processes. From total end-to-end service management solutions to individual components, Metrix has the right application for virtually any sized service automation requirement.

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