Greater Madison Convention & Visitors Bureau: Travel Wisconsin launches mitten collection campaign, GMCVB includes all cold weather gear

MEDIA CONTACTS:
Judy Frankel, Greater Madison Convention & Visitors Bureau
Phone: 608-441-3958
Email: [email protected]

Lisa Marshall, Wisconsin Department of Tourism
Phone: 608-267-3773
Cell: 608-445-0267
Email: [email protected]

FOR IMMEDIATE RELEASE

MADISON, Wis. (Dec. 14, 2011) — The Wisconsin Department of Tourism has solicited support from area CVB’s and travel centers to donate mittens to help make this winter a bit warmer for those in need as a fun spinoff of “mittengate”. From now through January 15, residents can drop off mittens to participating Travel Wisconsin center or at their local convention and Visitor Bureau. Here in Madison, the Greater Madison Convention & Visitors Bureau (GMCVB) is taking a broader view of mittengate. Widely known for our inclusive character, we’ve decided to broaden the campaign. As a result, the GMCVB is not limiting itself to the collection of just mittens—perhaps you are a dyed in the wool glove person? So, in an effort to make sure we include everyone, we here at the GMCVB are also embracing scarfgate and hatgate along with neck warmers, coats, jackets and vests as well as all other cold weather gear and gates. If it’s meant to help offer warmth for our cold temperatures, we’d appreciate your donation and make sure it finds a great home at a local charity.

The Madison area mitten drop off site at is at the GMCVB offices located at 615 E. Washington Ave. in Madison

“Our tourism partners around the state are very excited to jump in and lend a hand in this initiative,” said Wisconsin Tourism Secretary Stephanie Klett. “We encourage all of our passionate residents to donate new or gently used mittens for this good cause at participating locations throughout the state.”

“From lending a hand to any type of hand warmer, I know Madisonians will embrace this challenge. We know Wisconsin winters can be rough and anything we can do share the warmth will make this a better place for all of us,” said City of Madison Mayor Paul Soglin.

For more detailed information on the statewide collection campaign, please visit TravelWisconsin.com.

The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at www.TravelWisconsin.com.

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