First Business Bank: Promotes Beth Korth

For more information contact:

Kelley Dixon

Marketing & Events Coordinator

First Business Financial Services, Inc.

Phone 608-232-5774

kdixon@firstbusiness.com

MADISON, WI, April 7, 2011 – First Business Bank announced today that Beth Korth has been promoted to Director of Treasury Management Services. First Business Bank is part of First Business Financial Services, Inc. (NASDAQ:FBIZ).

Beth Korth leads the treasury management function for the First Business family of companies. She also develops and manages commercial banking relationships for First Business Bank – Madison. Prior to joining First Business, Beth worked for six years as Chief Operating Officer at Holt Smith Advisors. She also worked for Associated Bank in Madison for fifteen years as a commercial lending officer and manager of the treasury services area of the bank. She is a graduate of University of Wisconsin Eau Claire and is currently a board member of Community Health Charities of Wisconsin.

About First Business Bank

First Business Bank was established by area business owners and investors in 1990 to specialize in quality business banking for the local business community. First Business Bank offers a full line of financial services for businesses and business owners, including: commercial lending, treasury management, private banking, retirement plans, investment management services, trust services, asset-based lending, and equipment finance and leasing. For additional information, visit http://www.firstbusiness.com or call 608-238-8008.

About First Business Financial Services, Inc.

First Business Financial Services (NASDAQ:FBIZ) is a $1.1 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 3rd largest Wisconsin-based commercial bank holding company listed on NASDAQ or NYSE. Its companies include: First Business Bank – Madison; First Business Bank – Milwaukee; First Business Bank – Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit http://www.firstbusiness.com or call (608) 238-8008.