Dean Group Media: The art of storytelling – 4 crucial questions

Every business and each individual has a story to tell. It’s the story we use to attract new customers and grow . . .

What’s your story?

Great stories last. They are remembered. Often, they are timeless. This applies not only to literature, but sales and marketing.

How are you telling your story?

Telling your own story can be difficult. Most of us are too close to the topic to be objective about what constitutes critical information that should be told in the initial story, and information best left to tell at a later time.

How effective is your story?

Telling an effective story is an art. There is a method to gaining your audience’s attention, then telling the story in a memorable and motivating manner that differentiates you, with just enough information. Too much information, your audience is overwhelmed. Too little, they lose interest.

Is your best story being told?

It’s easy to miss the story. Especially when it’s your own. It’s easy to miss important details about yourself or your organization that will help capture attention and differentiate you.

We can help.

At Dean Group Media, one of the things we do really well is helping people tell their stories. Call us. We’ll help you get your story out.

Next – The medium is not the message. Your story is.

For more information and assistance with your story, click or call, 262-238-8740.