Dean Group Media: Are you effectively explaining your business?

Explaining your own business can be difficult. Most of us passionately pour in every detail, which can cloud the overall message. Putting an “explainer” video on our website can help with the task, while increasing your website’s “stickiness” and conversion rates. These powerful videos also strengthen your site’s ability to accomplish a goal, whether conversion, explaining how something works, or simply convincing visitors to sign up for your newsletter.

What they are…

Explainer videos are short, concise messages that work whether you’re a business, organization, club, special interest group or individual. A well-made explainer video will work for anyone or anything needing to explain something.

Great explainer videos….

Great explainer videos are brief (1-3 minutes), to the point, easy to understand and entertaining. They get their message across in a minimum amount of time. That’s good, because most web visitors are in a hurry.

The best explainer videos are to the point. They don’t make the viewer work to understand what’s going on. (After all, it’s your job to explain, not the viewer’s job to understand.)

And, a well-made explainer video entertains. That’s an important part of the process because you want to hold your viewer’s attention.

Think of explainer videos as teaching videos. Then remember that most of us are like water when it comes to learning: we follow the path of least resistance. If something gets in the way – like a difficult concept – most of us head in another direction, quite possibly to a competing website. (Consider this if you’re tempted to add a paragraph on quadratic equations.)

Explainer videos should not include every detail about you or your business, but work best when brief and to the point. Which brings up a really important point: people learn best when they can layer in information. Give them the broad brush strokes first – a basic understanding – then go on to more complex details. A properly done explainer video provides the broad brush strokes. It provides your viewer with an essential understanding, whetting the appetite for more information, then stops, almost always ending with a call to action.

That’s where Story Vision Video comes in. Our explainer videos capture attention, are easy to understand, are memorable and motivating. Story Vision Videos are explainer videos that teach and and motivate: explainer videos that inform and persuade.

And isn’t that the very best kind of story you can tell?

Learn more about Story Vision Video at

Learn more about Dean Group Media at