Career Potential, LLC.: 4 tips to avoid age discrimination in your job search

Haverford, PA (October 31, 2011) – Recent data show that the unemployment rate for those age 55-plus is approximately 6.6 percent – a fraction of the total U.S. unemployment rate which hovers at almost 10 percent. This statistic will no doubt come as a surprise to older job seekers who are still struggling to find work – especially as they vie for positions against younger, less experienced and lower paid workers.

Ford R. Myers, career coach, speaker and author of “Get The Job You Want, Even When No One’s Hiring,” (John Wiley & Sons, http://www.getthejobbook.com) finds that mature workers offer experience and skills that younger workers cannot offer employers. “Mature workers are more likely to stay put for longer than their younger counterparts, thus reducing turnover which lowers the costs associated with hiring and training,” says Myers.

Regardless of the benefits mature workers offer employers, many face age discrimination when searching for a new job. Myers suggests the following four practical strategies that can increase the chance of landing a great job at any age:

1. Maintain a high level of energy and project real vitality. This allows you to take on challenging projects, keep up with the fast pace of business, and get things done efficiently. So make sure you exercise to stay fit, show-up early, move fast throughout the day, and work hard.

2. Leverage technology skills. Employers are much more likely to hire mature workers who can demonstrate strong computer skills and possess a comfort level with technology.

3. Pay extra attention to your personal image. First impressions count. Make a deliberate, consistent effort to present yourself in the best light. Now is the ideal time to take stock of your appearance, and adjust your “look” to be more current and stylish.

4. Pursue a temporary, part-time, or contract position. Volunteer, provide pro bono work, take on a consulting contract, or complete an internship or apprenticeship.

“You can’t change your chronological age, so don’t waste mental energy thinking about it. Older workers who understand that their maturity and expertise are assets are more likely to land the job they want in the long run,” adds Myers.