CONTACT: Brenda Gilbertson
DEFOREST, WISCONSIN – March 7, 2011…ABS Global announces the addition
of Ashley Yager as Advertising and Promotions Specialist.
As the Advertising and Promotion Specialist, Yager will be responsible
for the development and production of marketing materials, press
releases and trade show event needs. She will be involved in developing
communication plans to meet marketing objectives and will play a strong
part in the growth of the ABS North American business.
“Ashley’s experience in public relations, development of online
materials and coordination of promotions make her an asset to our team,”
stated Brenda Gilbertson, Advertising and Promotions Manager. “We are
excited to have her on board and look forward to the continued
development of marketing and communication materials to enhance ABS
Global programs and services.”
Yager has most recently worked in public relations with a state breed
association. In her role, she wrote press releases, coordinated the
design of trade show materials, published monthly articles on Registered
Holstein breeders and developed and maintained content for the company
Yager is a May 2007 graduate of the University of Wisconsin-Madison,
where she majored in Dairy Science and Life Science Communications with
a business emphasis.
Headquartered in DeForest, Wisconsin, ABS Global is the world-leading
provider of bovine genetics, reproduction services, technologies and
uddercare products. Marketing in more than 80 countries around the
globe, ABS has been at the forefront of animal genetics and technology
since its founding in 1941. ABS Global is a division of Genus plc.