As in life, projecting a positive and interesting persona can attract others to you. “Attraction Marketing” is the process of making your company more interesting to potential clients and business partners. Now more than ever, people and companies want to work with organizations that offer more than simply service and quality. They want to work with leaders.
Chicago-based marketing expert Dan Gartlan’s presentation on “Attraction Marketing” will address strategies that produce measurable results – results that are obtainable for any company using the internal talents that already exist at all levels within the organization. No matter the size or category of your business, Mr. Gartlan will explain how to increase the attractiveness of your business to prospects using your own people to move these strategies forward.
Specific strategies to be addressed will include: How to keep your website content relevant in a Web 2.0 world; How public speaking makes you a “go-to” expert; How to rethink trade shows to make them work for you; Why social marketing is necessary; The value of pro bono work; Why email marketing is still important; Taking your public relations online.
Who: Dan Gartlan, Co-Founder & President of Stevens & Tate Marketing
When: Thursday, May 27, 12:00 p.m.-1:30 p.m. (Lunch will be provided)
Where: Schroeder Solutions
1920 S. Calhoun Rd.
New Berlin, WI 53151
RSVP: Amanda Stein, , 262.207.6381 astein@schroedersolutions.com
Media Contact: Susie Falk, 414-232-2562
About the Speaker:
Dan Gartlan brings two decades of marketing success to Chicago-based Stevens & Tate Marketing. Before starting the agency in 1992, he held positions ranging from vice president of creative, to marketing director. He is a graduate of Illinois State University with a Bachelor of Fine Arts degree in Visual Communications and a Bachelor of Science degree in Education. Gartlan strongly believes that marketing requires leadership from a company’s very top level and that whatever you need to sell, strong marketing can add to its value.
As president of Stevens & Tate, Gartlan oversees a full-service advertising agency known for its award-winning, on-strategy creative, integrated message development and cost-effective media planning and execution. Partnered with Endora Digital Solutions, its online and interactive web team, Stevens & Tate creates focused, targeted solutions for all its clients in the hospitality, travel, tourism, retail, health care, and real estate industries. To review the agency’s work, visit http://www.stevens-tate.com
