WHAT: Alissa Gauger, director of strategic marketing and client services for healthcare CRM’s market leader, REACH3, will present “Marketing Highly Specialized Health Care Services” at the 2010 annual conference for the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS).
The WHPRMS annual conference, Oct. 6 – 8, 2010, provides an opportunity for healthcare marketing and public relations (PR) professionals to join together and learn about current marketing and PR trends. Sessions span a range of issues including: measuring marketing performance, social media, marketing healthcare services, optimizing the marketing department, the patient experience and physician relations.
“Marketing Highly Specialized Health Care Services”
Thursday, October 7, 2010: 1 – 2 p.m.
As technology advances and hospitals invest in expensive services, expertise and equipment, the marketing department can play a critical role in connecting a hospital to those who could benefit from its advancements. Alissa will share one hospital’s experience of using a highly strategic approach to monetize its investment in specialized, but vitally important equipment. Attendees will learn how to attract the right patients, gain incremental revenue, and improve the quality of life for patients who are in need of these new treatment options.
The entire conference agenda is available at:http://bit.ly/bm4nUN
CONFERENCE ATTENDEES: Attendees include public relations and marketing professionals from hospitals, clinics and other health care providers throughout Wisconsin.
The Tundra Lodge
865 Lombardi Avenue
Green Bay, WI 54304
INTERVIEW OPPORTUNITY: Alissa Gauger
Alissa’s photo is available here: http://www.flickr.com/photos/54533103@N02/5049846311/
ABOUT REACH3: Headquartered in Verona, Wis., REACH3 is healthcare CRM’s market leader, enabling robust and strategic marketing initiatives through secure, cloud-based technology. Its software-as-a-service (SaaS) CRM solutions – CRM Launch, CRM Custom and Physician Referral Builder – have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit http://www.REACH3.com.