Media Contact: Corrie Ziehm, Marketing & Communications, (608) 781-2345, corrie.z@mainstreetingredients.com
La Crosse, WI – Main Street Ingredients continues its commitment to sodium reduction by introducing North American food manufacturers to Soda-Lo, an innovative sodium reduction solution. Engineered by Nottingham-based Eminate, Soda-Lo’s microscopic (5-10 microns) salt crystals deliver an intense hit on taste buds, which enables food formulators to cut sodium by more than 50% without impacting flavor.
In itself, Soda-Lo is a 100% sodium chloride product and can be listed as ‘salt’ on labels. The secret is Eminate’s patent pending technology. By restructuring the microscopic salt particles to take on the form of free-flowing hallow balls, Soda-Lo is able to evade application issues like clumping or caking.
“Soda-Lo is a great addition to our portfolio of sodium reduction offerings,” says Guy Bouthillier, Main Street Ingredients Director of New Business Development. “We are very excited to partner with Eminate in bringing this ingredient to the North American market. The timing is significant as both Canada and the U.S.’s food industries are facing brand new sodium reduction recommendations. The American panel now wants the average citizen to target no more than 1,500 mg of sodium a day. Canada has established an interim sodium intake goal of 2,300 mg of sodium per day to be achieved by 2016.” Bouthillier adds, “With many key food manufacturers declaring commitments to lower sodium levels, sodium reduction can no longer be considered a trend but rather a principal objective in the industry.”
Eminate Business Sales Manager, Kevin Wilson, states, “While Eminate initially focused on the bakery sector, moving forward, the clean-label status and competitive price Soda-Lo provides will prove beneficial to companies manufacturing cheeses, sausages, crisps, sauces, soups and bakery premixes.”
About Main Street Ingredients
Main Street Ingredients is a leader in providing high quality food ingredients to the dairy, nutritional and food processing industries. Applications include ice cream, frozen desserts, cheese, bakery, nutritional beverages, confections, and more. The corporate office and manufacturing facilities are located in La Crosse, WI with distribution outlets across North America. Recognized for its functional stabilizer systems, expertise in proteins, private-label nutritional systems and custom-formulated blends, Main Street Ingredients provides innovative concepts to customers worldwide. Main Street Ingredient’s manufacturing facility is USDA and Grade A, rated superior by the American Institute of Baking, certified by GMA-SAFE, GMP certified by NSF, Kosher compliant and certified Organic. A team of cutting-edge food scientists, combined with a new Research & Development Center and an accredited quality systems program is a recipe for success. For more information, visit us at http://www.mainstreetingredients.com.
