There is no more powerful media.
In hardware- and process-critical industries, or with any company where it’s important for customers to understand more about you than price point, you can easily grab new prospects and move them inside your facility using video and some simple search engine optimization.
If your website simply showcases photos of your equipment, you’re missing out on a valuable opportunity to differentiate your business. A good marketing video can conduct an online tour, focusing the camera on your equipment while focusing its message on your knowledge, experience, process and efficiency, not to mention product quality.
TSR Solutions’ i-Site Data Center is a hardware-centric facility in Milwaukee, Wisconsin. Attributes like safety, security and redundancy and carrier neutrality are so critical, TSR asked Dean Group Media to feature each attribute in its own brief video tour.
Exact Wire EDM in Waukesha, Wisconsin and Cary, Illinois uses a unique machining process many manufacturers have never heard of, much less understand. Their website includes both a marketing video, focused on specific attributes of their business important to their customers, and a how-it-works video explaining the wire EDM process. Both videos also show up on YouTube, and have received thousands of views since their posting on each site.
Once your video is created, bolster traffic to it through website landing pages containing information relating to specific types of customers. If your product or service is useful to different industries, create a page for each, including lots of useful information showing how your solution solves their particular problem. Make it useful, with expert knowledge keyed to their specific industry. Talk their language. It will increase your search engine rankings, expose more potential customers to you from that market by driving more viewers to your video – and your customer list.
Sound daunting? It’s not, really.
We can help.
Dennis Dean is Managing Partner for Dean Group Media. To reach him call 262-238-8740 of click: dennis@deangroup.com
