UW-Whitewater: New textbook on international businesses prepares students for global economy

Contact: K. Praveen Parboteeah

(262) 472-3971

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WHITEWATER ­ As global awareness becomes increasingly important for business students, business education continues to evolve. A new textbook by management professor K. Praveen Parboteeah, “International Business: Strategy and the Multinational Company,” gives students the tools they need to succeed in today’s global economy.

The text will be offered in college courses focusing on international business strategies, such as UW-Whitewater’s International Management class. While many business texts available are written from an American perspective, Parboteeah’s book takes an international look at the major issues facing corporations today.

“The idea is to present a more balanced overview of international businesses,” said Parboteeah.

The text provides case studies from international businesses such as Wal-Mart, to smaller regional firms such as Sunshine Farms in Florida, showing how corporations of all sizes survive.

“International Business” is among the first of its kind to look at the effects of the global recession on international corporations, the increasing pressure to be environmentally sustainable and the emergence of the Brazil, Russia, India and China economic bloc. The text presents these newly emerging issues while illustrating strategic approaches that enable businesses to not only survive, but flourish in today’s global economy.

“Strategic management is indeed concerned with how the crafting of various strategies tie together and contribute to achieving strategic goals and this text allows students to see how the various international business areas combine to achieve such goals,” Parboteeah said.

Coauthored with Professor John B. Cullen of Washington State University, Parboteeah’s text discusses international ethics and the knowledge to handle issues unique to a geographical area, such as the use of sweatshops or employee bribing. The book also provides examples of how to manage environmentally sustainable businesses.

Parboteeah said “International Business” will teach students management styles that take into consideration not only the bottom line or the environment of one’s back yard, but rather, the end results of a business whose actions have far reaching implications.

Parboteeah’s first textbook, “Multinational Management: A Strategic Approach,” will be available in its fifth edition in 2010.