Website delivers “hot advertising from a menu.”
(PRNewsChannel) / November 06, 2009 / Madison, Wis. / What if a small business could go to a website, find a finished TV, radio or print ad for their business, order it up and get it customized with their logo and information, at a fraction of the price they would typically pay an ad agency?
That’s the premise behind the Ad Diner, whose slogan is “hot advertising from a menu”.
The Ad Diner is a new online business that provides small businesses with ready-to-use ads that are customized with their business’ logo and information. The idea is simple – an ad that ran successfully for a small business in one market would probably work just as well for a similar business in a different market.
Unique business model
The Ad Diner’s website (http://www.AdDiner.com) includes print ads, television commercials, radio spots, billboards, direct mail and complete advertising campaigns. It is currently the only website that offers this variety of ads across numerous industries.
The ads come from multiple sources, including award-winning advertising agencies, production companies, and creative freelancers from across the US and Canada. These creative contributors are paid a royalty each time their ads are sold.
How it works
On the Ad Diner website is a “menu” section (keeping with the diner theme) where a small business can view ads in their industry. Once the business chooses an ad they like, a simple phone call (or email) allows the Ad Diner to work one-on-one with the client, customizing the ad content to fit their individual needs. The final files are sent out within 1-2 business days. The business gets exclusive use of the ads in their market for one year.
There is an extensive FAQ section on the website (http://addiner.com/faq) that answers most questions for both the small business owner and the creative contributor.
Although the Ad Diner’s primary target market is “small businesses,” there is no size limitation. Some larger entities such as hospitals, banks, and non-profit and government organizations, are good candidates for the Ad Diner’s products as long as they advertise on a local level (as opposed to national advertising campaigns).
Goals
Randy Gunter, president of the new venture, has more than 20 years of advertising agency experience, doing work for both Fortune 500 companies and small, “Mom and Pop” businesses. “It’s important to us to be able to offer highly creative work,” he explains. “Our goal with the Ad Diner is to offer small businesses the creative advertising that previously only the larger companies could afford.”
“At the same time, we’re able to provide a new profit center for creative businesses. Where previously they would have only been paid once for their idea, with the Ad Diner they have the opportunity for renewed profits from the same creative efforts.”
Holiday ad campaigns are available
With the holiday season here, the Ad Diner has Christmas-themed ads (TV and radio) available that will work for practically any business.
Holiday/Christmas ads can be viewed at:
http://AdDiner.com/menu/ad/magic-christmas-ornaments
http://AdDiner.com/menu/ad/santa-s-workshop-radio-for-any-retail
For further information, please contact:
Randy Gunter, president
The Ad Diner
email: randyg@AdDiner.com
Phone: 608-527-2200
Web site: http://www.AdDiner.com
Press section (includes downloadable images): http://AdDiner.com/press
