WISCONTREPRENEUR ‘100-HOUR CHALLENGE’ BACK FOR SECOND YEAR

A University of Wisconsin-Madison contest that challenges students to transform surplus materials into entrepreneurial gold will be held for the second straight year later this month.

The Wiscontrepreneur 100-Hour Challenge requires participants to create the most valuable, innovative or socially beneficial product or service using materials from UW-Madison’s Surplus With A Purpose (SWAP).

Participants must be currently enrolled at UW-Madison. Online registration begins at 6 p.m. on Thursday, April 17, at
http://www.wiscontrepreneurship.org. There, participants can download a $10 voucher redeemable for purchase of materials from SWAP. The vouchers can be used at a special SWAP sale held from 9 a.m.-4 p.m. on Friday, April 18, at the Inn Wisconsin Room of the Memorial Union.

Participants then have until 10 p.m. on Monday, April 21, to create something of value. Winners will be announced on Monday, April 28. For more information, visit
http://www.wiscontrepreneurship.org/challenge.

The challenge is supported by a grant from the Ewing Marion Kauffman Foundation to enhance entrepreneurial activities throughout the UW-Madison curriculum. For information about covering the challenge, contact Doug Bradley, communications director for the UW-Madison Office of Corporate Relations.