MILWAUKEE, July 22 /PRNewswire/ — Can you create a jingle with tingle? A movie that’s groovy? A spot that’s hot? Carma Laboratories, Inc., the makers of Carmex(R) lip balm products are looking for amateur filmmakers who are willing to share their videographer skills, creativity, and most of all their Carmex “tingliness” for a chance to win $5,000, a Canon high-definition camcorder and a five-year supply of Carmex lip balm.
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Now through Sept. 30, 2008, Carma Labs is holding the “Share the Tingle” video contest, which invites participants to make an original video production that features the popular jars, tubes and sticks – and answers the question “How do you share the Carmex tingle?” Videos can be no longer than three minutes in length, and should be uploaded on YouTube at www.youtube.com/group/carmex. Sample videos are also available on this site.
The grand prize winner will receive a check for $5,000, a Canon VIXIA HF100 flash memory high-definition camcorder and a five-year supply of Carmex lip balm. Three first-prize winners will receive a check for $500, a Canon VIXIA HF100 flash memory high-definition camcorder and a five-year supply of Carmex lip balm. Five second-prize winners will be awarded a Canon PowerShot SD1000 Digital Elph Camera and a five-year supply of Carmex lip balm.
“We know that for the YouTube generation, the Carmex brand isn’t only about protecting lips – it’s a fashion statement,” said Paul Woelbing, CEO of Carma Laboratories. “With our ‘Share the Tingle’ contest we invite Carmex and YouTube users of all ages to show their stuff, dazzle us with their creativity, and win some great prizes, too.”
Woelbing emphasized that contest judges will be looking for entries that have an entertaining premise, are filled with originality – and simply fun to watch. For a video to be considered, however, it must include at least one Carmex product or the Carmex logo. The entire contents of the video must be the work of the entrant. The contest is open to legal U.S. residents, 13 years of age or older who currently live in the 50 states or the District of Columbia. Winners will be selected in late October.
Participants can register and read complete contest details and rules at www.sharethetingle.com.
First Call Analyst:
Source: Carmex Laboratories, Inc.
CONTACT: Kristi Arndt, +1-763-782-0265, or (cell) +1-612-803-0861, or
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