TUESDAY TRENDS: May 6, 2008

By Brian E. Clark

RISING

Harley-Davidson

Milwaukee’s new Harley-Davidson Museum will open its doors to the
public on Saturday, July 12. Grand opening festivities will kick off
with a “Harley-Davidson-style” ceremony at 10 a.m. and will continue
throughout the weekend.

The 130,000-square-foot museum in Milwaukee’s Menomonee River Valley
will add a new dimension to the Harley-Davidson experience. Exhibits
will tell the stories of the people, culture, products and history of
Harley-Davidson.

The museum, which will feature 20-acre park-like grounds, the Museum
Restaurant and Café and a retail store, will be open 24 hours a day.
Tickets for the museum’s grand opening weekend and other dates go on
sale online at www.h-dmuseum.com/tickets on May 20.

MIXED

Sonic Foundry

Despite higher revenues, the Madison-based digital media company is
reporting it lost more money in the second quarter than a year ago.

The company, whose flagship product is its MediaSite webcasting
product, reported a second-quarter net loss of $2.27 million, or 6
cents per share, on revenues of $3.92 million, compared to a year-ago
net loss of $1.91 million, or 5 cents per share, on revenues of $3.82
million.

Sonic Foundry said its total billings reached $4.5 million, up 9
percent from a year ago, while service revenues totaled $1.7 million,
up 88 percent. 

Additionally, the company continues to experience expanded interest and
purchasing internationally due in large part to growing demand in
traditional and distance learning programs. International sales
accounted for 23 percent of the quarter’s billings.

FALLING

Consumer confidence

Sky high gas prices, increasing energy costs and threats of recession
all have Badger State residents worried.

A new poll shows record-high concerns over the direction of the
nation’s economy and the perception of how things are going in
Wisconsin.

Sixty-six percent of those surveyed in the UW Survey Center’s Badger
Poll said they believe Wisconsin is in bad economic times. Forty
percent said they expected it to get worse over the next 12 months.

Even more — 55 percent — said they expect the national economy to get
worse over the next year.