Thousands Sang the Jingle … Now, Who Will be the Top Dogs?

America Will Help Decide Who Participates in the Taping of an Oscar Mayer Commercial


MADISON, Wis., Jan. 16 /PRNewswire/ — Thousands of eager songsters put their own flavor on three iconic jingles in Oscar Mayer’s cross country talent search, but only eight soloists and four groups hot dogged their way into the finals. Now, Oscar Mayer is asking America to cast its vote, “American Idol” style, to help decide who will get a taste of fame with the opportunity to participate in the taping of an Oscar Mayer commercial.


America, It’s Your Turn


Now through February 15, 12 finalist jingle renditions will be posted online at http://www.singthejingle.com/ for fans to vote for their favorites on the web site or via text message with service from AT&T. The famed WIENERMOBILE vehicles also will visit the finalists’ hometowns to congratulate each singer throughout the voting phase. The 12 finalists are comprised of the top four scoring entries from each of the following categories: English Jingle Solo; Spanish Jingle Solo, and Group (English or Spanish Jingle).


America’s vote, along with the panel of Oscar Mayer appointed judges, will help select three Grand Prize winners (1) English Solo, (1) Spanish Solo, (1) Group English or Spanish. These lucky dogs will receive the chance to appear in a nationally televised Oscar Mayer commercial, a trip for two to the commercial taping location and tickets to the “American Idol” Season 7 Finale Performance Show*.


The National Sing-Along Search


As part of the brand’s official partnership with FremantleMedia for sponsorship of “American Idol” Season 7 and this summer’s “American Idol’s Live” tour, the world famous WIENERMOBILES spent the summer cruising coast-to-coast, giving jingle fans a chance to enter the Oscar Mayer Sing the Jingle, Be a Star contest. Songsters across the country sang their buns off with their own renditions of the Oscar Mayer Wiener Jingle, the Bologna Song or the Oscar Mayer Spanish Jingle to land a spot in the limelight.

  Meet the 2007 Sing the Jingle,                   Cell Phone Voting
Be a Star Finalists: Code Letters:

Soloists:
Will, age 8, from Menasha, Wis. A
Alexander, age 15, from Orlando, Fla. B
Madison, age 13, from Washington, DC C
Coko, age 24, from Nashville, Tenn. D
Laura, age 8, from Slidell, La. E
Tatiana, age 14, from Slidell, La. F
Bryan, age 42, from New York, N.Y. G
Erandi, age 16, from Houston, Texas H

Group #1 I
Mariah, age 14, from Van Nuys, Calif.
Yakira, age 12, from Springfield, Ill.
Yvonne, age 12, from Northridge Calif.
Salvador, age 12, from Van Nuys, Calif.
Moshe, age 13, from Winetka, Calif.

Group #2 J
Anna, age 13, from Pineville, N.C.
Celina Jean, age 11, from Pineville, N.C.

Group #3 K
Bob, age 53, from Liverpool, N.Y.
Richard, age 86, from Skaneateles, N.Y.
Burt, age 57, from Syracuse, N.Y.
Woody, age 76, from Locke, N.Y.

Group #4 L
Jordyn, age 9, from Lebanon, Pa.
Taylor, age 9, from Lebanon, Pa.
Jillian, age 7, from West Creek, N.J.


To vote or view the finalist renditions online, or for official Sing the Jingle, Be a Star contest rules, visit http://www.singthejingle.com/. Details on how to vote by mail, via text message or at one of the WIENERMOBILES also can be found at http://www.singthejingle.com/.


*In the event a winner or winning group member is less than 8 years old at the time of intended travel to the American Idol Finale, he/she will be awarded a Sponsor-specified prize of equal or greater value in lieu of the trip.


About Kraft Foods — Kraft Foods is one of the world’s largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at http://www.kraft.com/.


About Fremantle Media


FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the licensing arm of FremantleMedia for North and South America. FremantleMedia one of the largest international creators and producers of program brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW, Americas exploits FremantleMedia’s many strong brands, including the award winning, American Idol, the world’s longest running gameshow The Price Is Right, the ever-popular Family Feud, and other classic gameshows, across multiple off-screen platforms including merchandising campaigns, live events, sponsorship, interactive and wireless support, home entertainment and music publishing. FLW, Americas is also responsible for additional business diversification initiatives including Atomic Wedgie, a pioneering wireless channel delivering original made-for-mobile video content on demand. FLW, Americas is part of FremantleMedia North America (FMNA). FremantleMedia North America (FMNA) is a division of global media giant FremantleMedia, one of the largest international creators and producers of program brands in the world. Based in Burbank, California, FMNA currently produces some of the most innovative and highest-rated entertainment on television, including Emmy-nominated musical/reality phenomenon “American Idol” for Fox, “America’s Got Talent” for NBC, “American Inventor” for ABC, “The Janet Dickinson Modeling Agency” for Oxygen, “Property Ladder” for TLC, the daily syndicated “Family Feud,” and the longest-running game show in television history, “The Price Is Right” for CBS. FremantleMedia is the production arm of the RTL Group, Europe’s largest television and radio broadcast company. With interests in 34 television channels and 30 radio stations in 11 countries, RTL Group is a division of leading integrated media and entertainment company, Bertelsmann AG.


About American Idol:


Twenty-two-time Emmy-nominated AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.


About 19 Entertainment:


19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ:CKXE) , was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or “Entertainment Brands.” Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment, is the creator of AMERICAN IDOL in the United States, “Pop Idol” in the UK, as well as versions of the IDOL format in more than 30 countries around the world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which aired in the U.S. on FOX during summer 2005 and was the top-rated television show in its time slot. Fuller has made music history in the UK and the U.S.A., producing a stream of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became the world’s most successful manager — breaking a record set by the Beatles’ manager Brian Epstein in the 1960s — when three of his artists occupied the No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1 position on the album chart. 19 Entertainment has been involved in the creation of 109 No. 1 singles and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40 albums and 465 Top-40 singles.


First Call Analyst:
FCMN Contact:


Source: Oscar Mayer