MADISON, Wis. – From new fuel alternatives to embryonic stem cells, the University of Wisconsin-Madison is an international leader in scientific research. This week (July 20-25), the Wisconsin School of Business will direct the second annual Wisconsin Entrepreneurship Bootcamp (WEB) for graduate students in chemistry, biology, law, and engineering, among others. The program is an intensive, hands-on week of learning focused on technology entrepreneurship, meant to help 57 students explore how business start-ups can create both economic and social value.

Students will have hands-on learning with real-world professionals. Industry experts John Morgridge, chairman emeritus of Cisco Systems; G. Steven Burrill, CEO, Burrill & Company; and Mark Leslie, founding chairman and CEO of Veritas Software, will return this year to teach sessions. They join top Wisconsin School of Business faculty and key university and community experts. Promega Corporation founder and CEO Bill Linton will provide remarks as part of a tour Friday of the global supplier of biochemistry and molecular systems headquarters.

“We are extremely fortunate to have alumni of this caliber who are willing to share their expertise and passion for business with WEB students,” said Michael Knetter, dean of the Wisconsin School of Business. “Through this intellectually challenging program, we hope to increase students’ exposure to concepts that will help them realize their own capabilities in a technology-drive marketplace.”

As part of WEB, students will gain knowledge in three key areas: creating and assessing the viability of technology-based opportunities; building an organization with people and funding; and, applying finance and accounting. The program exposes students to the many resources available in Madison and campus, and triggers awareness of the value of both business and universities. This year’s students represent diverse fields, including: electrical engineering, organic chemistry, biology, law, and atmospheric and oceanic science.

New this year, six students from Wageningen University, a top agricultural research institute in the Netherlands, who will work in teams with UW-Madison students. Supported by a grant from the European Union (EU), this experiment will bring a global perspective to the classroom, providing deeper experiences for all the students and honoring a long-standing tradition of student exchange between the universities.

Wisconsin Entrepreneurship Bootcamp (WEB) is a joint venture of the Weinert Center for Entrepreneurship at the Wisconsin School of Business and the cross-campus Initiative for Studies in Technology Entrepreneurship (INSITE), both spearheaded by Dean Knetter.

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About the Returning UW Alums and Industry Leaders:
John Morgridge, a UW-Madison alumn, joined Cisco Systems, Inc. in 1988 as president and CEO, and grew the company from $5 million to more than $1 billion in sales. During his tenure, Morgridge helped Cisco become the worldwide leader in networking for the Internet.

G. Steven Burrill, founded Burrill & Company in 1994 and serves as Chairman of the Board for several publicly-traded, high-tech startup companies. He has played a key role in the biotechnology industry for 40 years since graduating from the Wisconsin School of Business, and he serves as the Chairman of the Board of the Foundation for the National Medals of Science and Technology.

Mark Leslie was the founding chairman and CEO of Veritas Software. During his tenure as CEO the company went from 12 employees to 5,500 employees around the world with sales rising to above $1 billion annually.

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