Save Dad From His Drawers: National Survey Reveals the True Age of Men’s Underwear

Jockey finds that the majority of men in America own un-wearable underwear


KENOSHA, Wis., June 5 /PRNewswire/ — Just in time for Father’s Day, Jockey is revealing the true age of men’s underwear — and it’s not a pretty sight! Stretched out and stained, lots of dads’ drawers beg to be replaced. A survey released today from Jockey International, Inc. reveals that more than a quarter of men in America — (26%) — own underwear that is five or more years old, and are in need of replacement, and a shocking 11 percent of men own underwear that is aged over a decade! Sadly, if you peek into men’s unmentionable drawers across the country, you are likely to find underwear that is not in wearable condition.

  Additional Survey Findings:
— Age Matters — When asked the true age of their underwear, men admit to
owning pairs 3-4 years old (24%); 5-9 years old (13%); and 10 or more
years old (11%).
— Oldies, Not Goodies — These ancient undergarments don’t always stand
the test of time. Seventy-seven percent admit that their old drawers
are tattered, discolored, or stained. Just a small group of Americans
— (23%) — say theirs are just like new!
— Time to Let Go — Men admit that they are holding on to old underwear
despite the fact that it no longer fits (15%); has lost elasticity
(30%); is stained/not the original color (36%); or is covered in holes
(14%).


Rescue Dad from his top drawer time-warp with Jockey’s 3D-Innovations(R) underwear this Father’s Day. Jockey analyzed body scans of thousands of people to develop the technologically-advanced 3D Collection, which features a unique eight-way stretch construction and fabric that fits like new after every wash. Plus, there are several great styles for every man’s preference, all of which are stylish and look great — Mom will appreciate that!


Survey Methodology


The surveys, conducted in collaboration with Kelton Research(R), polled 1,001 adults across the country from May 2 – 6, 2008. The data was then broken down further to target men; a total of 501 men were surveyed. Margin of error: +/- 3.1 percentage points.


About Jockey International, Inc.


Jockey International, Inc., is a privately held company, founded in 1876 by Samuel T. Cooper. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, the 132-year old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers’ needs continues to be the company’s hallmark. Consumers can visit Jockey on its Web site at www.jockey.com.


First Call Analyst:
FCMN Contact:


Source: Jockey International, Inc.


CONTACT: Amelia Ott, +1-617-939-8368, [email protected], or Aryn Ehlow,
+1-617-939-8429,
[email protected], both for Jockey International, Inc.


Web site: http://www.jockey.com/