Sajan Sponsors Gilbane Group Study, Multilingual Communications as a Business Imperative
RIVER FALLS, WI- August 12, 2008 – Sajan, the leader in on-demand language translation technology and services, is a platinum sponsor of the Gilbane Group’s study, Multilingual Communications as a Business Imperative: Why Organizations Need to Optimize the Global Content Value Chain.
The purpose of the study is to help foster adoption within organizations with current and intended content globalization plans. By providing the tools to show best-and worst-practices, the study conveys an understanding of how investments in services and technology can provide ROI for their companies today and tomorrow.
To perform this study, Gilbane conducted a series of in-depth interviews with content and translation/localization management practitioners (10 of them Sajan clients) -to ask them questions related to the globalization initiatives as they are supported within their specific organizations. The report provides an in-depth look at the current state of globalization initiatives and emerging best practices.
“A major finding from the research is that a lack of integration and interoperability across content authoring, localization and translation, content management, and publishing prevents companies from deriving real value from their investments in multilingual content,” says Leonor Ciarlone, Lead Analyst for Gilbane’s Globalization Practice. “Gilbane has identified the requirements for a Global Content Value Chain (GCVC) strategy that addresses these major obstacles. Sajan has clearly embraced the GCVC concept by providing technology and services that can deliver the top-line business results our report identifies as critical to global business success.”
“Sajan sponsored the Gilbane study because our goal is to help our clients to be successful in their globalization initiatives,” notes Vern Hanzlik, Sajan CMO. “Education is key to those initiatives, and studies like Multilingual Communications as a Business Imperative bring to light those practices that companies can execute in order to achieve the competitive advantage. Sajan believes in a holistic approach of quality process and integration components that bring together all constituents of the global content lifecycle and strategically aligning with our clients needs.”
Sajan is the innovative way to obtain language translation. Sajan’s language translation services use advanced process and quality management through our next generation technology. Sajan’s patent- pending data management and on-demand collaboration and workflow platform create a unique blend of technology and service, resulting in the most advanced and measurable solution available today.
Gilbane Group Inc. is an analyst and consulting firm focused on content technologies and their application to high-value business solutions. The Group’s industry analysts and consultants aim to provide the most accurate and unbiased information available to IT strategists, managers, and investors from all types of organizations. Readers include vertical industries in 80+ countries, financial analysts, market analysts/researchers, VCs, consultants, integrators, vendors, academics, PR firms, and journalists.
