Minto Communities Inc. Switches from Eliant to AVID Ratings for Customer Loyalty Management Services

MADISON, Wis.–(BUSINESS WIRE)–Executives at Minto Communities of Ottawa and Toronto, Ontario leave California based Eliant, to join AVID Ratings for its corporate-wide customer loyalty research and consulting services.

According to Jan Coulis, Customer Experience Manager for Minto Communities, it was a big decision for us to change survey providers to AVID Ratings, but no other company could offer us the opportunity to compare our scores to Canadian, and now provincial benchmarks. This not only allows us to gain an understanding of what our customer think of us, but provides us with valuable information on how we compare to other leading builders in our own market. This benchmarking capability, combined with the ability to customize our surveys, the amazing Online reporting functionality, and an exceptional level of customer service, made AVID Ratings the clear choice for us.

AVID Ratings will provide Canadian divisions of Minto Communities with detailed research of its customers home buying experiences. This data is then utilized by the AVID Consulting Team to improve the overall customer experience and ultimately increase referral sales. The AVID Ratings on-demand reporting site will provide Minto with live, secure, and easy to access data, while the AVID Client Service Team will provide unparalleled support to maximize their return on investment.

Minto Communities, a family owned business operating since 1955, is known for their exceptional quality, value, and leading designs. Minto Communities specializes in single-family & custom homes, while MintoUrban focuses on multi-story developments. From the office receptionist to on-site employees, customer service is an essential part of what Minto provides. Both divisions have received many awards recognizing their accomplishments in environmentally friendly developments and savvy business operations.

About AVID Ratings

Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational consulting, and proprietary solutions to the home building industry. Serving over 500 companies throughout the United States and Canada, AVID Ratings maintains the largest homebuyer survey database in the home building industry. AVID Ratings assesses homebuyers experiences and then provides focused business solutions and training to improve referrals, margins, and long-term customer loyalty.