Dress for the Customers You Want, Impress the Ones You Have

Lands’ End Business Outfitters Kicks Off 2008 Team Uniform Makeover

DODGEVILLE, WIS., March 25 /PRNewswire/ — The adage “Dress for the job you want, not the one you have,” rings true for businesses too. When making a presentation to a perspective client, helping a customer or grabbing coffee on the way to work, employees represent their companies every day.

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Surprisingly, clothes can help build and strengthen the positive perception of a company. However, determining the “right look” for employees can be a challenge. Lands’ End Business Outfitters, business-apparel expert, is offering a great opportunity in the form of apparel makeovers for three selected companies this summer.

“Makeovers demonstrate the power of a positive image,” said John Maher, vice president, Lands’ End Business Outfitters. “We conducted makeovers for the first time last year and companies — from dog sled racing teams to airlines — shared amazing stories about what they do and how they’ve grown. What we learned from the thousands of entries is that employee apparel programs are often the last piece of the puzzle because business leaders don’t know where to start.”

Companies of all sizes and all industries with the need to outfit their employees have between March 22 and April 28, 2008 to visit http://makeover.landsend.com/ and share why they need a new look for their employees. Three companies will be chosen to receive makeovers — the top makeover award is valued at up to $15,000. Lands’ End will reveal the new looks of the three companies selected in August 2008.

According to Maher, when considering a new apparel program, companies should consider these three key objectives to determine the right look:

  — Brand essence — what sets the company apart from other companies?
Whether the company is a trusted financial institution that has been in
business for many years or a new neighborhood burger joint, apparel can
project a formal, conservative image, a casual, playful image or
anything in between.
— Outfitting goal — what are the functional needs of the apparel? If
employees will be wearing them daily, fabrics that wear well and don’t
pill or fade are essential. If employees will be wearing them while
traveling, fabrics that are wrinkle resistant will keep employees
looking professional.
— Uniform wearers — who will be wearing the selected apparel? If
employees in multiple roles will be wearing different apparel pieces,
it’s important to select a collection that will compliment the whole
team. For example, selecting a single color can create a unified look
for a group of employees whether they are wearing polos or pinpoint

For more information about the makeovers or to learn about the companies that received makeovers in 2007, visit http://makeover.landsend.com/.

About Lands’ End Business Outfitters

Lands’ End Business Outfitters designs unique uniform programs that offer employees individual choices and help build the brands of companies of all sizes, including hundreds of Fortune 1000 companies. All Lands’ End merchandise is Guaranteed. Period.(R) Lands’ End(R) is a proud member of Sears Holdings Corporation (NASDAQ:SHLD) . For more information visit http://www.landsend.com/business or call 1-800-338-2000.

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Source: Lands’ End Business Outfitters

CONTACT: Amanda Broderick of Lands’ End, +1-608-935-6089,
[email protected]

Web site: http://www.landsend.com/