Doyle Launches Next Generation Manufacturing Plan

Grow Wisconsin Agenda to Modernize Industry, Create Jobs


MILWAUKEE – Governor Jim Doyle today announced a plan to propel Wisconsin manufacturers into the next generation by focusing on efficiency and lean manufacturing principles.  The plan, called Next Generation Manufacturing, will target $85 million in existing and new tax credits to leverage $1.6 billion in private capital investment, creating 5,000 new jobs and training 4,000 workers for the jobs of tomorrow.


“Wisconsin is home to the best manufacturing companies in the world,” Governor Doyle said. “To remain competitive, our manufacturers must continue to become leaner and more efficient.  This plan will build on our success, helping Wisconsin manufacturers modernize and access the support they need to compete in the global economy. ”


The Next Generation Manufacturing plan is part of the next phase of Governor Doyle’s Grow Wisconsin agenda. Wisconsin is well positioned to be a 21st century leader in manufacturing. The state is home to some of the world’s most recognized names in manufacturing, including Kohler, S.C. Johnson and Harley-Davidson. Continued foreign demand for high quality manufactured goods, combined with a weak dollar, should continue to provide opportunities for Wisconsin manufacturers to export products and maintain its status as a world leader.


The Next Generation Manufacturing plan will:


  • Make Wisconsin Manufacturers More Competitive – In order for Wisconsin manufacturers to remain competitive they must get leaner and more efficient.  To that end, Governor Doyle will provide $1.2 million to support Wisconsin Manufacturing Extension Partnerships to expand the number of Wisconsin manufacturers working to get lean.  This funding will bring Original Equipment Manufacturers, labor unions, and technical colleges together to help small and mid-sized manufacturers to adopt lean manufacturing principles.


  • Expand Lean Manufacturing Across the State –  Governor Doyle will invest $750,000 and leverage $500,000 from the federal government to assist more than 100 small and mid-sized manufacturers across Wisconsin that have never used lean manufacturing techniques. The funds will also target companies committed to diversifying their products, opening new markets for Wisconsin manufacturers.


  • Create Next Generation Manufacturing Tax Credits – Governor Doyle will work with lawmakers to streamline five different economic developmental programs into one comprehensive, consolidated tax credit that is targeted to help Wisconsin manufacturers train workers, create jobs, and invest in the future.