MADISON – Successful downtown revitalization techniques were honored at the 20th annual Wisconsin Main Street awards reception held May 22at the Monona Terrace in Madison.


“The Main Street Program has proven its worth as a successful downtown revitalization tool for the past 20 years, and every year we recognize the efforts put forth by volunteers, businesses, and communities to restore local economic vitality,” said Governor Jim Doyle.  “Since the program’s inception in 1988, the state’s Main Street communities have attracted new businesses, new jobs, and nearly $1 billion in new investment to their downtowns. Main Street staff members were pleased to present a symbolic check reflecting that amount to the people of the State of Wisconsin at the awards ceremony.”


Main street communities include Algoma, Beloit, Chippewa Falls, Columbus, Darlington, De Pere, Eagle River, Fond du Lac, On Broadway (Green Bay), Lake Mills, Lincoln Village (Milwaukee), Marshfield, Mishicot, Monroe, Osceola, Pewaukee, Platteville, Portage, Prairie du Chien, Rhinelander, Rice Lake, Richland Center, Ripon, Sharon, Sheboygan Falls, Stevens Point, Sturgeon Bay, Tigerton, Two Rivers, Viroqua, Watertown, Wausau, West Allis, West Bend and Whitewater.


For more information on Wisconsin’s Main Street Program, contact Jim Engle, Commerce, at 608/267-0766.


The award recipients are as follows:


2007 Wisconsin Main Street Awards:  Madison




Best Volunteer Development Program/Project

On Broadway, Inc.

Larsen Redevelopment



Best Façade Rehabilitation Over $7,500

Warhawk Country LLC

Ryan Hughes

200-214 W. Whitewater Street



Honorable Mention:

Collins & Associates

Prairie du Chien



Best Downtown Image Campaign/Event

The Viroqua Writer’s Workshop


Honorable Mention:

Lake Mills Main Street Program



Best Upper Story Rehabilitation Project

Hotel Stebbins

Kristine & Kendall Ruehl



Best Downtown Special Event


Cinco de Mayo Festival




Fondue Fest

Fond du Lac


Honorable Mention:

Eagle River Sesquicentennial Celebration

Eagle River



Best Design Committee Project


The Broadway District Masterplan

Design Committee

Green Bay



Façade Improvement Grant Program

Donna Glynn, Committee Chairperson




Best Business Development Program/Project

Platteville, Prairie du Chien & Viroqua

Main Street Programs

CBED Grant Collaboration



Best Promotional Item

The Downtown News

West Bend



Best Public Improvement: Built Environment

New Claude Allouez Bridge

City of De Pere


Honorable Mention:

Bridge Street

Village of Tigerton

Tigerton Main Street


Honorable Mention:

Wall Street Reconstruction

City of Eagle River


Honorable Mention:

South Mound Removal Project

West Bend



Best Downtown Retail Event

Date Nite

Sheboygan Falls Chamber-Main Street



Best New Building Project

Viroqua Area Medical Office Building

Vernon Memorial Healthcare



Best Public Improvement: Beautification

Walldog Wave: Harboring History

Walldog Wave Committee



Honorable Mention:

Historic Building Banners

Sheboygan Falls Chamber-Main Street


Best Adaptive Reuse Project


The Frey Group LLC

Colonial Carriage Works LLC

134 & 140 N. Dickason Blvd.




Katie’s Place

Katie Vaclavik



Best Public-Private Partnership in Downtown Revitalization

Ginny Coburn, Jerry Wendt & the City of Whitewater

Stone Stable Project


Honorable Mention:

Monroe Main Street & the City of Monroe


Honorable Mention:

Downtown Rhinelander

City of Rhinelander

Downtown Parking Lot Project


Best Historic Restoration Project

1905 Village Hall

Tigerton Main Street


Honorable Mention:

Mike Mair

45 S. Fourth Street




Best Interior Renovation Project

Café Claudeen

Ryan & Claudia Wilson



Honorable Mention:

Lucy’s Delicatessen

Deb Linc & Cindi Pulver

Chippewa Falls



Best Creative Fund Raising Effort

On Broadway, Inc

The Larsen Redevelopment Site: Recovery Operation

Green Bay


Honorable Mention:

17th Annual Downtown West Allis Classic Car Show


Honorable Mention:

Prairie du Chien Downtown Revitalization, Inc.

“Tastes, Toasts and Tomfoolery”












Best Façade Rehabilitation Under $7,500

Sugar Cubed

Rick & Andi Oppermann

Stevens Point


Honorable Mention:

Fran Hill

314 Watson Street




Best New Downtown Business

Bridge St. Station

Stationmaster Don Baker

Chippewa Falls


Honorable Mention:

Thyme Worn Treasures Home Furnishings

Rice Lake


Honorable Mention:

Dan’s Meat Market

Dan Malone







2007 Volunteer of the Year


Dave Petri, Algoma

Larry Kane, Beloit

Chuck Card, Chippewa Falls

Wayne Osterhaus, Columbus

Antonio Ruesga, Jr., Darlington

Joe Schinkten, De Pere

Al Pittelko, Eagle River

Liz Engh, Fond du Lac

Marcelo Cruz, On Broadway, Green Bay

Katie Otto, Lake Mills

Mary Schmidt, Monroe

Positively Pewaukee Sweat Shop:

(Marilyn Watson, Mary Buerosse, Trixie Lawrence, Karen Semrad, Judy Litvin, Judy Aron), Pewaukee

Dave Zmina, Platteville

Jerry & Joan Indermark, Portage

Dan, Shodi & Gavin Moris, Prairie du Chien

Michelle Smith-Grage, Rhinelander

Berni Rivard, Rice Lake

Judy Selk, Sheboygan Falls

Bernice Sevenich, Stevens Point

Tanja Ellis, Tigerton

Steve Bacalzo, Two Rivers

Debbie Abt, Viroqua

Sandra Budewitz, Watertown

Judith Hoppe, West Allis

Kristine Bruendl, West Bend

Dr. John Patterson, Whitewater
















2007 Honorary Board of Directors


Donna Gridley, Algoma

Brad Austin, Beloit

Jamie Leibrandt, Chippewa Falls

Dan Burnard, Columbus

Peggy North, Darlington

C. David Stellpflug, De Pere

Barry McLeane, Eagle River

Dave Schneider, Fond du Lac

Dan Roarty, On Broadway, Green Bay

Brad Glassel, Lake Mills

John Baumann, Monroe

Pattie Iwen, Pewaukee

Robin Timm, Platteville

Sue Weyh, Portage

Kathleen Hein, Prairie du Chien

Shirley Larsen, Rhinelander

Shelly Schoening, Rice Lake

Jim Fasse, Sheboygan Falls

Carolyn Weiland, Stevens Point

Colleen Inman, Two Rivers

Trudy Wallin, Viroqua

Leah Reese, Watertown

James Melotte, West Allis

Michael Koebel, West Bend

Bill Bowen, Whitewater




Executive Director Years of Service Awards


Two Years:

Leah Alters, Wausau

Pam Ritchie, Prairie du Chien

Josephine Minskey, West Bend

Susan Dascenzo, Watertown

Lisa Maurer, Lake Mills

Renae Rogers, Osceola

Kim Bates, Columbus

Suzi Osterday, Darlington


Five Years:

Elaine Kroening

Brian Preiss


Twelve Years:

Kathy Wellsandt, Rice Lake


Fourteen Years:

Ingrid Mahan, Viroqua


Sixteen Years:

Craig Tebon, Ripon

Jim Schuh, Chippewa Falls



2007 Spirit Award

Brian McCormick



“Recognition for completing 5 Years of Main Street Training”

Main Street Portage