GREEN BAY, Wis., March 13 /PRNewswire/ — Just because something isn’t full of calories, doesn’t mean it can’t be BIG on taste! Good Humor-Breyers proves once again that the company is on track with one of the hottest trends to hit the grocery store shelves with the introduction of new, 100 Calorie ice cream products that are guaranteed to satisfy any type of craving without all of the guilt.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070313/CGTU014 )
Good Humor-Breyers is proud to be the first ice cream company to introduce the 100 Calorie claim to the ice cream category with several new 100 Calorie products. Available nationwide in March, Good Humor-Breyers’ new 100 Calorie options include:
— Breyers(R) Double Churn(TM) 100 Calorie Cups — These single-serving
cups offer convenience and portion control for consumers who are
watching what they eat, and are a quick and easy snack that can be
enjoyed on the go. Available in two flavors — Cookies & Cream and
Vanilla Fudge Swirl — Double Churn 100 Calorie Cups are sold in a
six-pack for a suggested retail price of $3.99.
— Slim-a-Bear(R) 100 Calorie ice cream sandwiches — These portion-
controlled ice cream sandwiches are only 100 calories, making it easy
for the calorie-conscious consumer to enjoy! The 3 oz. sandwich is
available in both Vanilla and Vanilla/Chocolate varieties. Slim-a-Bear
ice cream sandwiches are sold in a six-count package for a suggested
retail price of $4.09.
— Slim-a-Bear(R) 100 Calorie ice cream bars — Another new addition to
the Slim-a-Bear line is a 2 oz. ice cream bar made with reduced-
calorie and low-fat ice cream and covered with special Klondike
Chocolate. This 100 calorie stickless bar is sold in an eight-count
box for a suggested retail price of $4.09.
— Fudgsicle(R) 100 Calorie fudge bars — Guilt free chocolate indulgence
made easy! These super creamy, giant size (3.5 oz.) fudge bars are
another great, low-fat treat for consumers who are watching their
weight. Fudgsicle 100 Calories bars will be sold in packages of eight
for a suggested retail price of $3.99.
“We are excited to bring the 100 calorie trend to the ice cream category for the first time,” says Julio Del Cioppo, Director of Marketing. “These portion-controlled ice cream novelties provide consumers with just the right amount of our great-tasting ice cream, while helping them watch their weight. Now calorie counting doesn’t mean you have to miss out on your favorite frozen treats!”
For more information on any of Good Humor-Breyers’ 100 Calorie offerings, please visit http://www.icecreamusa.com/ .
About Unilever
Unilever (NYSE:UL) (NYSE:UN) , one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico – generating nearly $10 billion in sales in 2006. For more information visit http://www.unileverusa.com/ .
Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States.
