University of Connecticut Health Center Selects Sonic Foundry Services to Webcast International Medical Debate

Webcast will be streamed live via Sonic Foundry’s High-Capacity Streaming Infrastructure

MADISON, Wis., Oct. 25 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, is working with the University of Connecticut Health Center to host the webcast, “A Debate: Homeopathy – Quackery or a Key to the Future of Medicine?” Sonic Foundry will host the live event using its high-capacity streaming infrastructure co-located with AT&T in Redwood City, CA.

The international forum is expected to attract up to 5,000 online attendees, including leaders from the World Health Organization, the National Institutes of Health and members of congress. A panel of six internationally renowned experts (Iris Bell, M.D., Ph.D.; Rustum Roy Ph.D.; Andre Saine N.D.; Donald Marcus M.D.; Steven Novella M.D. and Naduv Davidovitch M.D., Ph.D.) will examine both the basic science as well as clinical and epidemiological evidence of the efficacy of homeopathy, a 200-year-old system of medicine.

“Once we realized the global interest this topic was generating, we knew the audience would number in the thousands. Participants are looking forward to engaging in a rich examination of a very divisive topic as it happens. The team at Sonic Foundry stepped in and saved us from some difficult logistical challenges,” said William Hengstenberg, Director of the Biomedical and Media Communications Department at University of Connecticut. “In years past the medical community relied on journals with a six-month lag time. Now with Mediasite, we have the ability to move important medical discoveries at the speed of light and allow researchers to refer back to the debate at any time. I can’t even begin to estimate the value of Mediasite for being able to reach audiences across the globe on complicated topics quickly.”

The webcast will be delivered through Sonic Foundry’s expanded high-capacity streaming infrastructure at AT&T’s Tier 4 data center in Redwood City, CA. The facility has the available bandwidth to webcast presentations to audiences of up to 25,000 concurrent viewers. The Tier 4 distinction means there are redundant systems for power and cooling, with multiple distribution paths that are active and fault tolerant. Additionally, the facility provides instant access to AT&T’s global content distribution network allowing for Mediasite presentations to be viewed reliably around the world.

“Increasingly we are working with customers who stream live presentations to global audiences in the thousands. Expanding our streaming and managed services with the addition of the high-capacity infrastructure was inspired by this growing need,” said Darrin Coulson, Chief Operating Officer at Sonic Foundry. “We now have the ability to help both our Managed Services customers and platform owners deliver the same high quality viewing experience people have come to expect from Mediasite to a much wider audience. We’re proud to partner with the University of Connecticut on this important event, and look forward to fueling greater information exchange between knowledge experts and their stakeholders around the globe.”

The debate will take place on Thursday, October 25 from 2:00 P.M. — 4:00 P.M. It will be webcast live over the internet and available on-demand at

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information driven world. Sonic Foundry is named on Ziff Davis Media’s Baseline Magazine’s list of the top ten fastest- growing software companies with sales under $150 million. Voted Best Webcasting Platform and Best Webcasting Appliance in the Streaming Media Magazine Readers’ Choice Awards, the company’s solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the Web and how people around the globe receive vital information needed for work, professional advancement, safety and education. Sonic Foundry is based in Madison, WI. For more information about Sonic Foundry, visit the company’s Website at

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry’s products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Source: Sonic Foundry, Inc.