MILWAUKEE, Feb. 15 /PRNewswire-FirstCall/ — The Icehouse Six-Pack Challenge catered directly to sports buffs — offering the grand prize winner and three buddies a fantasy trip to the major sporting event of their choice — all expenses paid. Does the winner pick the trek to the big island of Hawaii to see the best of the best pro footballers duke it out? Or does the winner choose to head to Atlanta for college basketball’s biggest game?
The answer? Neither. David Alan Hays, of Johnson City, Tenn. has decided his ultimate sports fantasy trip is to visit Alaska to witness one of the most extreme sporting events ever — the Iditarod. Known as the “Last Great Race on Earth,” the expedition begins in Anchorage, in south central Alaska, and ends in Nome on the western Bering Sea coast. Each team of 12 to 16 dogs and their musher cover more than 1150 miles in 10 to 17 days.
“I’m extremely grateful to Icehouse for giving me this once-in-a-lifetime sports fantasy trip,” Hays said. “Alaska is one of the most beautiful parts of the world and I can’t believe my preference for Icehouse and my usually useless sports knowledge won me this amazing grand prize.”
Hays was the highest scorer in the Icehouse 6-Pack Challenge (http://www.icehousesportssixpack.com/), which began Oct. 1, 2006 and ended on Dec. 29, 2006. Each week, Icehouse and partner Athlon Sports selected 12 of that weekend’s best match-ups from at least four different sports (college or pro football, baseball playoffs, professional hockey, college or pro basketball, or racing events). Participants then predicted six winners out of the 12 games, earning points for each correct prediction.
“I can honestly say we didn’t think anyone would select the Iditarod as their ultimate sports fantasy trip, but David is so pumped up about this trip that the whole Icehouse team has become huge dogsled racing fans,” said Icehouse brand manager Kevin Rutherford. “I think it’s safe to say David will enjoy the experience of a lifetime — and probably even get a chance to see a real icehouse or two while he’s in Alaska!”
Hays departs for Alaska on Friday, March 2. He and his guests will be on hand to witness the beginning of the Iditarod on March 3 and will partake in numerous other sightseeing activities.
About Icehouse
Introduced in 1993, Icehouse is traditionally brewed, fermented, and just before aging, its temperature is lowered to below freezing, which imparts the beer’s smoothness and an alcohol content that’s slightly higher (5.5% by volume) than other regular premium beer brands. Icehouse available nationwide.
About Miller Brewing Company:
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals — more than twice as many as its major competitors — at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents. For more information, visit http://www.millerbrewing.com/.
