Jockey finds that nearly 7 out of 10 men in America have experienced an uncomfortable underwear situation
KENOSHA, Wis., June 12 /PRNewswire/ — Just in time for Father’s Day, Jockey is revealing men’s opinions on uncomfortable underwear situations in order to demonstrate how Jockey’s new 3D collections offer solutions to battle men’s most common underwear grievances. A survey released today on behalf of Jockey International, Inc. revealed that the vast majority of men-(73%)-have experienced an uncomfortable underwear situation, such as a wedgie, sagging fabric or scratchy tags.
Additional Survey Findings:— Wedgie Woes – When it comes to unfavorable underwear situations, men
complain of wedgies the most (46%); coming in at a close second was
elastic stretching out too much around the waist or legs (40%); and
scratchy tags or tags that stick out ranked third (36%).
— In the Hot Seat – The survey also revealed men’s opinions on the most
embarrassing places to have to make an “underwear adjustment”, with
the No. 1 answer being at a job interview (45%). Adjusting at a
romantic dinner or a business meeting came in at a distant second and
third place (21% and 18% respectively). Surprisingly, making an
adjustment while meeting your significant other’s parents for the
first time came in fourth place (11%).
— Age Matters – Lastly, it was found that when it comes to underwear
issues, younger men, ages 18-34, complain that wedgies are their most
uncomfortable underwear situation, while men over the age of 55
complain most about elastic stretching out at the waist or legs.
Recognizing the need for better fitting undergarments, Jockey analyzed body scans of thousands of people to develop the technologically advanced 3D collection, offering consumers the freedom to move through the day without twisting, shifting or bunching underwear.
Survey Methodology
The surveys, conducted in collaboration with Kelton Research(R), polled 1,000 adults across the country from May 25 – June 1, 2007. The data was then broken down further to target men; a total of 784 men were surveyed. Margin of error: ±3.5 percentage points.
About Jockey International, Inc.
Jockey International, Inc. is a privately held company, founded in 1876 by Samuel T. Cooper, a retired minister who wanted to help lumberjacks suffering from blisters and infections caused by their shoddy wool socks. Consumers learned they could trust him, and his tiny hosiery business grew and then expanded into underwear. Today, Jockey International, Inc. is a leading manufacturer and marketer of comfort apparel products sold in major department and specialty stores across the country. The products are also available in more than 120 countries around the world. Located in Kenosha, WI, the 130- year old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers’ needs continues to be the company’s hallmark. Consumers can visit Jockey on its Web site at www.jockey.com.
Source: Jockey International, Inc.
