Sonic Foundry Seeks Entries for Third Annual Rich Media Impact Awards

MADISON, Wis., Feb. 16 /PRNewswire-FirstCall/ — Sonic Foundry(R) Inc. (NASDAQ:SOFO) , a leader in automated rich media communications technology, today announced that it is now accepting nominations at for its annual Rich Media Impact Awards program. The awards recognize excellence in the practical and creative integration of Mediasite(R) web communications technology in business, education, health and government.

Winners of the awards demonstrate how rich media has transformed their organizations through measurable improvements in information accessibility, cost savings, efficiency and productivity. In 2006, award winners included Lockheed Martin, Air Force Agency for Modeling and Simulation, Allergan, The Sextant Group, Inc. for East Carolina University, Wayne State University, Wisconsin Association of School District Administrators, Sunnybrook Health Sciences Centre and York University.

In just a few years since it was first introduced, Sonic Foundry’s Mediasite(R) product and service offering has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. The Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of multimedia presentations (combining audio, video and accompanying graphics) for live or on-demand viewing. To showcase the expert knowledge captured by Sonic Foundry customers, the company launched — the first searchable website that features thousands of publicly-available presentations given at major universities, businesses and local, state and federal agencies.

Eligible projects must have been completed between Jan. 1, 2006 and Dec. 31, 2006. Award categories are as follows:

Enterprise Award

Recognizes a company who improved its business outcomes through rich media communication.

Government Award

Recognizes a local, state or federal government initiative that implemented rich media for training and outreach.

Global Reach Award

Recognizes any successful initiative that reached the international community through rich media.

Facility Design Award

Recognizes a professional AV design or consulting firm that created innovative rich media rooms and facilities.

Excellence in Distance Education Award

Recognizes a higher education institution that transformed its distance education program with rich media.

Scholastic Achievement Award

Recognizes a school district or other organization serving the K-12 educational community that harnessed the power of rich media to improve communication, learning and outreach.

Healthcare Award

Recognizes an organization that implemented rich media to benefit health and wellness.

Rapid ROI Award

Recognizes an organization that used rich media to quickly achieve a measurable ROI in its training, communications or outreach initiatives.

To nominate an award-worthy project or organization, complete the application form at Organizations may self-nominate.

The deadline for entry is March 16, 2007. Sonic Foundry will notify finalists by March 30, 2007. Finalists will be asked to participate in a video interview for the awards program, and provide high-resolution images of their organization or facility as well as a logo. Sonic Foundry will announce the winners at a special awards event during its Mediasite User Group Conference May 6-8, 2007 in Madison, Wisconsin.

About Sonic Foundry(R), Inc.

Founded in 1991, Sonic Foundry (NASDAQ:SOFO) is a technology leader in the emerging rich media communications marketplace, providing enterprise solutions and services that link an information-driven world. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for work, professional advancement, safety and education. The company’s integrated webcasting and web presentation solutions are trusted by Fortune 500 companies, education institutions and government agencies for a variety of critical communication needs. Sonic Foundry is based in Madison, Wis. For more information about Sonic Foundry, visit